THE WHATIS.COM WORD-OF-THE-DAY December 1, 2003 customer segmentation
______________________ SPONSORED BY: IBM How do you build reliable apps as fast as you need them? Start with a high-volume, highly secure foundation. Then, use the best tools to build, test, and deploy your applications. Middleware like IBM WebSphere Application Server can help. It provides both the rock-solid foundation and the tools to develop applications for it. See how. Read the white paper on WebSphere Application Server V5 today. http://www.ibm.com/websphere/news/ftwp ______________________ TODAY'S WORD: customer segmentation See our complete definition with hyperlinks at http://searchcrm.techtarget.com/sDefinition/0,,sid11_gci938794,00.html?track=NL-34 Customer segmentation is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, and so on. Using segmentation allows companies to target groups effectively, and allocate marketing resources to best effect. According to an article by Jill Griffin for Cisco Systems, traditional segmentation focuses on identifying customer groups based on demographics and attributes such as attitude and psychological profiles. Value-based segmentation, on the other hand, looks at groups of customers in terms of the revenue they generate and the costs of establishing and maintaining relationships with them. Customer segmentation procedures include: deciding what data will be collected and how it will be gathered; collecting data and integrating data from various sources; developing methods of data analysis for segmentation; establishing effective communication among relevant business units (such as marketing and customer service) about the segmentation; and implementing applications to effectively deal with the data and respond to the information it provides. ______________________ SELECTED LINKS: Cisco's Business Solutions has an article called "Customer Segmentation: Divide and Prosper." http://business.cisco.com/prod/tree.taf?asset_id=89985&ID=44744&ListID=44753&public_view=true&kbns=1.html Don Peppers reports on an application of customer segmentation in his SearchCRM.com article, "Delta flies toward value-based relationships." http://searchcrm.techtarget.com/originalContent/0,289142,sid11_gci899920,00.html?track=NL-34 ______________________ TODAY'S TECH NEWS: MAKE PATCHING LESS OF A GRIND The need for software patches will continue for the foreseeable future, but a Burton analyst says there are a few patch management tips that can make the process less grueling. http://searchwin2000.techtarget.com/originalContent/0,289142,sid1_gci938829,00.html?track=NL-34 HP CUTS PRICE OF LOW-END SAN STORAGE Hewlett-Packard has repackaged its entry-level storage systems and bundled them with ProLiant servers. It's a move that could translate into storage that's cheaper than what IBM, EMC and Dell have to offer. http://searchstorage.techtarget.com/originalContent/0,289142,sid5_gci938574,00.html?track=NL-34 SIEBEL SERVICES UPSHOT SOFTWARE Siebel says these first new enhancements since its acquisition are a sign of its "commitment to support UpShot customers." http://searchcrm.techtarget.com/originalContent/0,289142,sid11_gci938828,00.html?track=NL-34 >> Catch up on all the latest IT news at http://searchtechtarget.techtarget.com?track=NL-34 ______________________ SECRET WORD-OF-THE-DAY | What is IT? Specified in IEEE 802.3, this is the most widely-installed local area network (LAN) technology. >> See if you're right! http://searchnetworking.techtarget.com/sDefinition/0,,sid7_gci212080,00.html?track=NL-34 _____________________ QUIZ | Presence Technology Presence technology is a type of application that makes it possible to locate and identify a computing device wherever it might be, as soon as the user connects to the network. One application of this technology, instant messaging, is making headway in the corporate world. Find out how much you know about presence technology in this week's quiz! http://searchdomino.techtarget.com/sDefinition/0,,sid4_gci934586,00.html?track=NL-34 _____________________ LEARN IT IN 10 EASY STEPS | Web Services Web services are services that are made available from a business's server for Web users. Almost any product can be sold on the Web and many services can actually be performed on the Web, remotely and without human intervention. This Learn IT intends to give you a "quick handle" on what Web services is all about and what you and your business may want to do about it now. http://searchwebservices.techtarget.com/sDefinition/0,,sid26_gci934542,00.html?track=NL-34 ______________________________ RECENT ADDITIONS AND UPDATES [1] national identity card http://searchsecurity.techtarget.com/sDefinition/0,,sid14_gci939087,00.html?track=NL-34 [2] skyscraper http://searchcrm.techtarget.com/sDefinition/0,,sid11_gci939086,00.html?track=NL-34 [3] hosted CRM http://searchcrm.techtarget.com/sDefinition/0,,sid11_gci939083,00.html?track=NL-34 [4] propagation delay http://searchnetworking.techtarget.com/sDefinition/0,,sid7_gci939061,00.html?track=NL-34 [5] TD-SCDMA http://searchmobilecomputing.techtarget.com/sDefinition/0,,sid40_gci939058,00.html?track=NL-34 ____________________________________________________________________ ::::::::::::::::::: WHATIS.COM CONTACTS ::::::::::::::::::: MARGARET ROUSE, Site Editor ([EMAIL PROTECTED]) IVY WIGMORE, Consulting Editor ([EMAIL PROTECTED]) LOWELL THING, Consulting Editor and Founder ([EMAIL PROTECTED]) GABRIELLE DERUSSY, Advertising ([EMAIL PROTECTED]) ::::::::::::::::::::: ABOUT THIS NEWSLETTER :::::::::::::::::::::: This newsletter is published by TechTarget, the most targeted IT media. http://www.techtarget.com?track=NL-34 Copyright 2003 TechTarget. 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