> If you build it... they will come.

That's one way. Here's how I go about it:

* Figure out what kind of wiki would be most appropriate for the community.
* Plan out a few categories, get basic help pages in, and some very basic 
policies. This is where you get to decide the direction of the site, so try 
and get it right, it's hard to change afterwards. Write an "About" page 
reflecting the same.
* Write some sample content. 10 articles at least, enough to show a bit of 
variety for each category, the more the better. Make it really good stuff, 
the sort of work you'd like to see in the future.
* Figure out who to invite as initial seed contributors (you probably won't 
get all, or even most)
* Show them what you've done so far, and your plans for the site. Emphasize 
the potential and your commitment to its success.
* Some will join you. Be aggressive in helping them out when they need it.
* Start writing about how the project is doing. Attribute all your work to 
the group, and all their work to the individuals concerned.
* Gather more contributors until you have a good idea of who is capable of 
handling sysop tasks. Grant enough to cover the major hours.
* Begin mass advertising of your best content on all appropriate venues. 
Continue to emphasize wiki output as that of the group even if you did a lot 
of it.
* (Optional) Deal with trolls without drama, just block and revert
* Continue as above, occasionally running promotions for milestone events
* Go to a related fan convention and hand out flyers
* Wait two years
* Go to a related fan convention and hand out 500 contributor badges
* Profit! :-)

-- 
Laurence "GreenReaper" Parry
http://greenreaper.co.uk/ - http://wikifur.com/
"Eternity lies ahead of us, and behind. Have you drunk your fill?" 

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