Hi Purnendu, Will the book be published under an open content license which subscribes to the free cultural works definition -- eg. CC-BY or CC-BY-SA?
If not --- as an open project committed to the values of open education, its not appropriate to recruit authors for a non-free publication on this list. Cheers Wayne 2009/9/25 PT <[email protected]> > > Invitation to Contribute Cases on Innovations in Educational Marketing > Dear Group Members, > > We invite you and your colleagues to contribute cases on Innovations > in Educational Marketing from transnational and technological > perspectives. The CFC is appended below for your kind perusal. Feel > free to get in touch with us in case of any queries. > > Kind regards, > Purnendu. > > CALL FOR CASES > Proposal Submission Deadline: November 15, 2009 > Full Case Submission Deadline: February 1, 2010 > > Cases on Innovations in Educational Marketing: Transnational and > Technological Strategies > A case book edited by Dr. Purnendu Tripathi and Dr. Siran Mukerji > > To be published by IGI Global: > http://www.igi-global.com/requests/details.asp?ID=715 > > Introduction and Overall Objective of the Book > Growing global competition for quality education, technology and > collaboration is playing a paramount role in redefining and re- > strategizing institutions to achieve a competitive advantageous > international position. Educational institutions need to reorient > their approach in a highly aggressive and demanding environment which > is fraught with numerous educational programs with international > campuses and virtual learning spaces. These institutions are thus > emerging as educational corporate entities with a bouquet of academic > programs as products endeavoring to augment their presence world wide > with the innovative technological and transnational strategies. Hence, > the future is for these organizations which possess differentiated and > technologically innovative educational programs along with distinctive > support services. > > This book will present a collection of cases on innovations in the > field of educational marketing from transnational and technological > perspectives. It will address the prominent issues of marketing, > governing the entire education sector with the following as its > principle objectives: > a. To present a comprehensive volume of institutional cases on > educational marketing and their technological and transnational > strategies; > b. To provide the audience a comparative analytical perspective of > educational marketing approaches for quality centered international > education; and > c. To highlight how the advancements in technology are being utilized > for marketing and forging partnership for international multi campus > educational establishments in order to expand their reach. > > Accordingly, the mission of this book is to provide an international > platform to the policy makers, educators, researchers, educational > program managers and developers, trainers, educational administrators, > management / marketing specialists, and so on. to contribute and share > their experiences, ideas, attitudes and perspectives on how > institutions in their respective countries are addressing the key > issues of educational marketing towards providing quality and > internationally accredited education to all. > > Target Audience > For educational policy makers, administrators, educators, trainers and > researchers in educational management and marketing and educational > technologists, the book will provide comparative and comprehensive > analysis of technological and transnational strategies in educational > marketing on various issues across the world and also the best > practices and experiences from a diverse range of countries. It will > be a good resource book for researchers in management and development > of education. The book will also benefit marketing educators since one > of the salient issues of the book is marketing of education programs > and institutional support services. It is expected that contributions > from institutions of the developed and developing world would help the > educators to understand the challenges ahead in the marketing aspect > of the education sector. Thus helping them to frame future strategies > on the right kind of marketing, promotion, communication and > technology mix for their respective institutions/ countries. > For educational program managers, support services managers, external > relation/ partnership managers and business development professionals, > the book is concentrating on the issue of educational marketing from a > trans-national perspective, so this book will provide a comprehensive > insight into key international collaborative strategies for > educational institutions. > > Suggested topics include, but are not limited to the following: > The editors invite case studies on the broad theme of Educational > Marketing from technological and transnational perspectives but not > limited to the following only: > > • Transnational Partnership and Collaboration of Educational programs > • Virtual Spaces and Educational Marketing > • Web 2.0 Technologies and Educational Marketing > • Technology and Educational Marketing > • Competitive Pricing Decisions in New Academic Programs > • Technology in Transnational Strategies for Education > • Consumer Behavior and Development of New Educational Programs > • Digital Service and Education > • Direct Marketing of Educational Programs > • Education Product Management > • Educational and Allied Services Marketing > • Educational Brand Management > • Educational Institution Corporate Identity > • Educational Market Segmentation > • Educational Marketing and E-Communications > • Educational Marketing for Community Support and Social Development > • Educational Marketing Management > • Marketing Mix for Education > • Marketing Research and Education > • Educational Product Management & Differentiation > • Educational Product Package, Program Positioning in Global Market > • Educational Product Promotion, Advertising and Publicity > • Electronic Educational Marketing Strategies and Paradigms > • E-Marketing and Education > • Ethical Issues in the Marketing of Education > • Globalization and Educational Marketing > • Green Marketing for Education > • Innovations in Technology for Educational Marketing > • Institutional Corporate Identity, Trademark of Academic Programs > • Interactive Technologies for Marketing Education Programs > • International Educational Marketing Strategies and Technology > • International Partnership and Franchising > • Network Marketing and Educational Institutions > • Online Marketing and Educational Programs > • Pricing of Academic Programs > • Quality Assurance in Educational Programs and Support Services > • Technology and Educational Promotional Mix > • Service and Support for Educational Programs > • Societal Marketing and Education > • Strategic Collaboration and Transnational Education Marketing > • Student Experience Management > • Technologies for Marketing of Educational Programs > • Academic Program Life Cycle Management > • Educational Services Marketing and Technology > • Technology in New Educational Program Development > • Technology for Relationship Marketing and Sustainable Educational > Development > • Technology Enabled Students Relationship Management > • Technology Enhanced Educational Partnership Management > • Quality Assurance in Educational Programs and Support Services > • Technology for Transnational Partnership and Collaboration in > Education > • Services Marketing in Education > • Management of Technology and Marketing-Led Change in Education > > Authors are encouraged to send cases on their institutional > experiences of educational marketing from technological and > transnational perspective. > > Submission Procedure > Researchers and practitioners are invited to submit on or before > November 15, 2009, a 2-3 page case proposal clearly explaining the > mission and concerns of his or her proposed case. Authors of accepted > proposals will be notified by November 25, 2009 about the status of > their proposals and sent case guidelines. Full cases are expected to > be submitted by February 1, 2010. All submitted cases will be reviewed > on a double-blind review basis. Contributors may also be requested to > serve as reviewers for this project. > > Publisher > This book is scheduled to be published by IGI Global (formerly Idea > Group Inc.), publisher of the “Information Science > Reference” (formerly Idea Group Reference), “Medical Information > Science Reference,” “Business Science Reference,” and “Engineering > Science Reference” imprints. For additional information regarding the > publisher, please visit www.igi-global.com. This publication is > anticipated to be released in early 2011. > > Important Dates: > November 15, 2009: Proposal Submission Deadline > November 25, 2009: Notification of Acceptance > February 1, 2010: Full Case Submission > April 15, 2010: Review Result Returned > May 31, 2010: Revised Final Case Submission > June 30, 2010: Final deadline > > Inquiries and Submissions can be forwarded electronically (Word > document) or by mail to: > > Dr. Purnendu Tripathi (e-mail: [email protected], skype: > tripathi.p) > OR > Dr. Siran Mukerji (e-mail: [email protected], skype: > siranmukerji) > > > > -- Wayne Mackintosh, Ph.D. Director, International Centre for Open Education, Otago Polytechnic, New Zealand. Board of Directors, OER Foundation. 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