Hi All, Good catch Wayne.
Purnendu - by releasing the content as cC-BY, or CC-BY-SA, we can ensure that open education is truly a sustainable and renewable resource - that everyone can use! - Randy On Fri, Sep 25, 2009 at 8:01 AM, Wayne Mackintosh < [email protected]> wrote: > Hi Purnendu, > > Will the book be published under an open content license which subscribes > to the free cultural works definition -- eg. CC-BY or CC-BY-SA? > > If not --- as an open project committed to the values of open education, > its not appropriate to recruit authors for a non-free publication on this > list. > > Cheers > Wayne > > > > 2009/9/25 PT <[email protected]> > > >> Invitation to Contribute Cases on Innovations in Educational Marketing >> Dear Group Members, >> >> We invite you and your colleagues to contribute cases on Innovations >> in Educational Marketing from transnational and technological >> perspectives. The CFC is appended below for your kind perusal. Feel >> free to get in touch with us in case of any queries. >> >> Kind regards, >> Purnendu. >> >> CALL FOR CASES >> Proposal Submission Deadline: November 15, 2009 >> Full Case Submission Deadline: February 1, 2010 >> >> Cases on Innovations in Educational Marketing: Transnational and >> Technological Strategies >> A case book edited by Dr. Purnendu Tripathi and Dr. Siran Mukerji >> >> To be published by IGI Global: >> http://www.igi-global.com/requests/details.asp?ID=715 >> >> Introduction and Overall Objective of the Book >> Growing global competition for quality education, technology and >> collaboration is playing a paramount role in redefining and re- >> strategizing institutions to achieve a competitive advantageous >> international position. Educational institutions need to reorient >> their approach in a highly aggressive and demanding environment which >> is fraught with numerous educational programs with international >> campuses and virtual learning spaces. These institutions are thus >> emerging as educational corporate entities with a bouquet of academic >> programs as products endeavoring to augment their presence world wide >> with the innovative technological and transnational strategies. Hence, >> the future is for these organizations which possess differentiated and >> technologically innovative educational programs along with distinctive >> support services. >> >> This book will present a collection of cases on innovations in the >> field of educational marketing from transnational and technological >> perspectives. It will address the prominent issues of marketing, >> governing the entire education sector with the following as its >> principle objectives: >> a. To present a comprehensive volume of institutional cases on >> educational marketing and their technological and transnational >> strategies; >> b. To provide the audience a comparative analytical perspective of >> educational marketing approaches for quality centered international >> education; and >> c. To highlight how the advancements in technology are being utilized >> for marketing and forging partnership for international multi campus >> educational establishments in order to expand their reach. >> >> Accordingly, the mission of this book is to provide an international >> platform to the policy makers, educators, researchers, educational >> program managers and developers, trainers, educational administrators, >> management / marketing specialists, and so on. to contribute and share >> their experiences, ideas, attitudes and perspectives on how >> institutions in their respective countries are addressing the key >> issues of educational marketing towards providing quality and >> internationally accredited education to all. >> >> Target Audience >> For educational policy makers, administrators, educators, trainers and >> researchers in educational management and marketing and educational >> technologists, the book will provide comparative and comprehensive >> analysis of technological and transnational strategies in educational >> marketing on various issues across the world and also the best >> practices and experiences from a diverse range of countries. It will >> be a good resource book for researchers in management and development >> of education. The book will also benefit marketing educators since one >> of the salient issues of the book is marketing of education programs >> and institutional support services. It is expected that contributions >> from institutions of the developed and developing world would help the >> educators to understand the challenges ahead in the marketing aspect >> of the education sector. Thus helping them to frame future strategies >> on the right kind of marketing, promotion, communication and >> technology mix for their respective institutions/ countries. >> For educational program managers, support services managers, external >> relation/ partnership managers and business development professionals, >> the book is concentrating on the issue of educational marketing from a >> trans-national perspective, so this book will provide a comprehensive >> insight into key international collaborative strategies for >> educational institutions. >> >> Suggested topics include, but are not limited to the following: >> The editors invite case studies on the broad theme of Educational >> Marketing from technological and transnational perspectives but not >> limited to the following only: >> >> • Transnational Partnership and Collaboration of Educational >> programs >> • Virtual Spaces and Educational Marketing >> • Web 2.0 Technologies and Educational Marketing >> • Technology and Educational Marketing >> • Competitive Pricing Decisions in New Academic Programs >> • Technology in Transnational Strategies for Education >> • Consumer Behavior and Development of New Educational Programs >> • Digital Service and Education >> • Direct Marketing of Educational Programs >> • Education Product Management >> • Educational and Allied Services Marketing >> • Educational Brand Management >> • Educational Institution Corporate Identity >> • Educational Market Segmentation >> • Educational Marketing and E-Communications >> • Educational Marketing for Community Support and Social Development >> • Educational Marketing Management >> • Marketing Mix for Education >> • Marketing Research and Education >> • Educational Product Management & Differentiation >> • Educational Product Package, Program Positioning in Global Market >> • Educational Product Promotion, Advertising and Publicity >> • Electronic Educational Marketing Strategies and Paradigms >> • E-Marketing and Education >> • Ethical Issues in the Marketing of Education >> • Globalization and Educational Marketing >> • Green Marketing for Education >> • Innovations in Technology for Educational Marketing >> • Institutional Corporate Identity, Trademark of Academic Programs >> • Interactive Technologies for Marketing Education Programs >> • International Educational Marketing Strategies and Technology >> • International Partnership and Franchising >> • Network Marketing and Educational Institutions >> • Online Marketing and Educational Programs >> • Pricing of Academic Programs >> • Quality Assurance in Educational Programs and Support Services >> • Technology and Educational Promotional Mix >> • Service and Support for Educational Programs >> • Societal Marketing and Education >> • Strategic Collaboration and Transnational Education Marketing >> • Student Experience Management >> • Technologies for Marketing of Educational Programs >> • Academic Program Life Cycle Management >> • Educational Services Marketing and Technology >> • Technology in New Educational Program Development >> • Technology for Relationship Marketing and Sustainable Educational >> Development >> • Technology Enabled Students Relationship Management >> • Technology Enhanced Educational Partnership Management >> • Quality Assurance in Educational Programs and Support Services >> • Technology for Transnational Partnership and Collaboration in >> Education >> • Services Marketing in Education >> • Management of Technology and Marketing-Led Change in Education >> >> Authors are encouraged to send cases on their institutional >> experiences of educational marketing from technological and >> transnational perspective. >> >> Submission Procedure >> Researchers and practitioners are invited to submit on or before >> November 15, 2009, a 2-3 page case proposal clearly explaining the >> mission and concerns of his or her proposed case. Authors of accepted >> proposals will be notified by November 25, 2009 about the status of >> their proposals and sent case guidelines. Full cases are expected to >> be submitted by February 1, 2010. All submitted cases will be reviewed >> on a double-blind review basis. Contributors may also be requested to >> serve as reviewers for this project. >> >> Publisher >> This book is scheduled to be published by IGI Global (formerly Idea >> Group Inc.), publisher of the “Information Science >> Reference” (formerly Idea Group Reference), “Medical Information >> Science Reference,” “Business Science Reference,” and “Engineering >> Science Reference” imprints. For additional information regarding the >> publisher, please visit www.igi-global.com. This publication is >> anticipated to be released in early 2011. >> >> Important Dates: >> November 15, 2009: Proposal Submission Deadline >> November 25, 2009: Notification of Acceptance >> February 1, 2010: Full Case Submission >> April 15, 2010: Review Result Returned >> May 31, 2010: Revised Final Case Submission >> June 30, 2010: Final deadline >> >> Inquiries and Submissions can be forwarded electronically (Word >> document) or by mail to: >> >> Dr. Purnendu Tripathi (e-mail: [email protected], skype: >> tripathi.p) >> OR >> Dr. Siran Mukerji (e-mail: [email protected], skype: >> siranmukerji) >> >> >> > > > -- > Wayne Mackintosh, Ph.D. > Director, > International Centre for Open Education, > Otago Polytechnic, New Zealand. > Board of Directors, OER Foundation. > Founder and Community Council Member, Wikieducator, www.wikieducator.org > Mobile +64 21 2436 380 > Skype: WGMNZ1 > Twitter: OERFoundation, Mackiwg > > > > -- Open Education is a sustainable and renewable resource. ________________ Randy Fisher, MA Senior Consultant & Facilitator, Intersol Group, Canada Senior Consultant, Organization & Business Development International Centre for Open Education / OER Foundation, New Zealand Elected Member, WikiEducator Community Council, www.wikieducator.org +1 613.230.6424 x144 (EST) Skype: wikirandy Twitter: wikirandy * Stakeholder Engagement, Change / Transition Management & Performance * Organization Design & Development * Sustainable Project Implementation & Community-Building * E-Learning, Online Collaboration & Communities of Practice * Coaching & Facilitation * My Bio: http://www.communitybuildingexpert.com --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "WikiEducator" group. 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