Dear Luis,

Just out of curiosity, could you clarify the following two points?


-          You are saying that “they must fundraise somewhere in Europe during 
September” – what would be the concrete (measurable) drawback if they ran their 
campaign in October instead of September? (Expected loss of money? Number of 
additional days the banner would have to be on display to raise the same amount 
of funds?) – The fundraising team has been running a lot of statistical tests 
on the fundraising actions, so I guess there must be some figures to illustrate 
this claim…



-          Also, having the banners up simultaneously in more countries in 
October instead of displaying them in September would not really hurt, would it?


Kind regards,
Beat




From: wikilovesmonuments-boun...@lists.wikimedia.org 
[mailto:wikilovesmonuments-boun...@lists.wikimedia.org] On Behalf Of Luis Villa
Sent: Samstag, 22. August 2015 20:02
To: Wiki Loves Monuments Photograph Competition
Cc: Wikimedia Mailing List
Subject: Re: [Wiki Loves Monuments] Wiki Loves Monuments in Italy largely 
blocked by WMF fundraising

Hi, Romaine-


[tl;dr: Fundraising has a hard job. The Board has asked them to raise a lot of 
money, and fall in Europe is very important to doing that efficiently. We have 
tried to reach a compromise, but no compromise is perfect. In the long run, we 
would like to work together to try to figure out a calendar and other 
alternatives.]


Thank you for reaching out, and for working patiently with us to find a 
solution.


Let me explain how I see both the short term and the long term.


In the short term, Fundraising has been asked to raise $68 million this year to 
support the movement (including funding some parts of WLM!). This is going to 
be extremely difficult, given the decline in pageviews 
(details<https://meta.wikimedia.org/w/index.php?title=Talk:Wikimedia_Foundation_Annual_Plan/2015-16&diff=12692813&oldid=12650742>).
 They also have to coordinate campaigns around the world, with a staff that is 
small by non-profit fundraising standards.


For them to meet their goals, they must be effective in the fall in Europe. 
This means they must fundraise somewhere in Europe during September. Because of 
this, disrupting some part of WLM is hard to avoid. :/ This is why we started 
working with you, Andrea, and others to work out a compromise last month.


My understanding is that Fundraising and the Italian chapter have already 
adjusted their campaign dates as part of the compromise. Fundraising also 
cooperated with the French chapter to move those dates. No compromise is 
perfect, but I think we did the best we could under the circumstances. We can 
continue to make small changes (for example, Lisa offered earlier in this 
thread to add WLM suggestions in fundraising emails) but the team needs to 
start working now.


In the long term, WMF values Wiki Loves Monuments and the many other projects 
that use Central Notice. Clearly, we need a better process to help coordinate 
Central Notice, including WMF projects like fundraising. We would like to work 
on setting up such a process, but that will require more work on our side. So 
Lisa and I are talking about how we can trim back on other work to make this 
happen.


We would also love to work with WLM and other programs to figure out better 
ways to communicate with potential contributors. For example, if we asked 
potential contributors to give their email (as Italia already 
does<http://wikilovesmonuments.wikimedia.it/>), we could almost certainly make 
the process more effective and reduce banners at the same time. Again, though, 
helping with something like this will require cutting back elsewhere in 
Fundraising/Community, and so that will take some time to figure out.


Hope this helps clarify the situation. Lisa and I are happy to answer more 
questions if we can.



Thanks-

Luis


On Tue, Aug 18, 2015 at 11:42 AM, Romaine Wiki 
<romaine.w...@gmail.com<mailto:romaine.w...@gmail.com>> wrote:
Hi all,

Sad news.
The title of this thread seems a bit hard, but that is practically the 
situation as it looks now.
Background
Wiki Loves Monuments is the yearly photo contest since 2010, organised by many 
local Wikipedia communities and local chapters. For this contest a banner is 
shown on top of Wikipedia pages in the specific countries to attract attention 
from the public to participate in enriching Wikipedia with photos of the local 
cultural heritage.
Wiki Loves Monuments depends for at least 99% on the banner. When there is no 
banner, the uploads and results drop dramatically, as possible participants are 
not informed and can't easily find the contest site. Also participants need 
time to go on location to take photos and see the banner above Wikipedia 
afterwards to find their way back.

What is the situation?
* The fundraising team plans to have a fundraising banner in Italy during the 
month September.
* The local team of Wiki Loves Monuments in Italy is organising the contest in 
Italy and needs a banner as well.
As there can be shown only one banner at the time, there have been talks about 
these conflicting banners. Result: Wiki Loves Monuments get only 37,5% of the 
time, the fundraising banner 62,5% of the time.
Now you maybe think that 37,5% of the time is still large, but the appearances 
are deceptive because of the different ways the banner is used, and because the 
differences in numbers of upload throughout the month September. Also the 
banner is not shown at all during two full weeks, important weeks to attract 
participants. In the end I estimate, based on the usage and issues of previous 
years, etc, that only 10-15% of the uploads are made in comparison what 
normally would have been expected.
This is what I would call a devastating effect.
And this is purely because of bad planning at WMF:
* They haven't checked which countries participated continuously the past years.
* They haven't informed which countries are likely to participate.
* And they say they can't move the fundraising banner to another month, but it 
is still a mystery why that isn't possible.
This same issue was originally the case in two countries, but somehow it was 
possible to move it for the second country.
This is really sad for Italy. Extra sad because of the difficult copyright 
situation in Italy, what requires the local team already to do much much much 
more work than in most other countries, just to have a normal contest. The 
Italian team does a great job this year.

My conclusion
The community is working very hard on improving and expanding the content of 
Wikipedia by organising Wiki Loves Monuments. I always thought that this was 
the number one priority of the whole Wikimedia movement. Did I made a wrong 
assumption somehow?

But when it actually matters, the community project bears the bunt. This is 
sad, very sad.

Please all, support the Italian team, they do a great job and deserve a 
successful contest.
Greetings,
Romaine


PS: I am one of the international organisers of Wiki Loves Monuments this year, 
but this e-mail is written on my personal account only.





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--
Luis Villa
Sr. Director of Community Engagement
Wikimedia Foundation
Working towards a world in which every single human being can freely share in 
the sum of all knowledge.
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