No, sorry, that was an oversight in my message. We will not run campaigns in those countries (FR, DE, CH) in April.
On Mon, Nov 26, 2012 at 12:18 AM, Florence Devouard <[email protected]>wrote: > On 11/26/12 8:10 AM, Zack Exley wrote: > >> Hi all, >> >> We have some information on the fundraiser launch to share. We are still >> planning on launching Monday, November 26, but we're going to make a >> change >> this year in the timing of campaigns around the world. >> >> Every year, as we get closer to the launch date, we test more frequently >> and discover new messages and designs that make the fundraiser much more >> efficient (i.e. more money per day, shorter fundraiser, fewer and/or >> smaller banners). >> >> In the past couple weeks, we've discovered some new designs and messages >> that we believe will let us shorten the fundraiser by a lot -- *and* make >> the banners much smaller than they've typically been. >> >> But we don't have time to adapt these to all the countries and languages >> in >> the world right away. This has pushed us to do something we've known is >> the >> right thing to do for some time. >> >> We're going to run this end of year campaign only in 5 countries (US, CA, >> GB, AU & NZ) and then spend three months meticulously localizing and >> translating (and testing for new purely local messages) before running the >> global campaign in all other counties, in which our best messages and >> designs developed in December will be used across the world. >> >> We will use the time over the next month to run short tests of various >> messages and payment options in other languages and countries in >> preparation for the global campaign that we'll run in April. So people in >> the five-country campaign will still only see a campaign once a year (in >> December). And people in all other countries will still only see a >> campaign once a year (in April). >> > > Hello > > Very practical question... > > 4 chapters are currently also fundraising (right now, at the usual time > period). > > Does that mean that that the WMF will fundraise in these countries in > April whilst chapters will also fundraise in these countries in nov-january > ? (which mean they will see two campaigns ?) > > And does "all other countries" mean "everywhere BUT US, CA, GB, AU, NZ, > France, Switzerland and Germany ?" > > Flo > > > > *Everyone, everywhere will only see one campaign per year* -- unless they >> happen to travel from, say, the US in December to India in April. >> >> We're excited about breaking the campaign up for several reasons. Over >> the >> next month, we will be able to focus on testing and finding the best >> messages. The new "Facts" banners have opened up more testing >> possibilites >> for us, and we'll learn a lot about our messages in the next month, while >> we can test 24 hours per day. We'll use the lessons learned from the >> December five-country campaign and spend the next three months applying >> them correctly and testing multiple versions in other languages and >> countries. >> >> What we've learned over the past few years is that the same messages tend >> to win all over the world. But that translating short, colloquial >> fundraising messages takes a long time and many translators to get right. >> And we're finding a new "best" message basically every day. We don't think >> it's good if only English readers are getting our best messages. >> >> So overall, we think we'll be able to run both the English banners and the >> multilingual banners better by breaking up the campaign. >> >> Our volunteer translators have already done a ton of work translating our >> current best messages -- and we are very thankful! We're using all of >> those >> translations now, in our testing and they will be the basis of the April >> campaign. We will be engaging the community of volunteers, donors and >> readers even more in the coming months to optimize the translations of the >> new messages and ramp up testing in various languages. Moreover, there >> are >> technical updates to the translation system that we'll be able to use >> during the April campaign that are not released yet. >> >> We are looking forward to more of our readers receiving better messages >> and >> donation experiences in countries around the world. >> >> More info to come! Instead of replying to this thread, please comment >> on the Fundraiser >> 2012 meta discussion page: >> http://meta.wikimedia.org/**wiki/Talk:Fundraising_2012<http://meta.wikimedia.org/wiki/Talk:Fundraising_2012> >> >> Zack & Megan, >> WMF fundraising >> ______________________________**_________________ >> Wikimedia-l mailing list >> [email protected].**org <[email protected]> >> Unsubscribe: >> https://lists.wikimedia.org/**mailman/listinfo/wikimedia-l<https://lists.wikimedia.org/mailman/listinfo/wikimedia-l> >> >> > > > ______________________________**_________________ > Wikimedia-l mailing list > [email protected].**org <[email protected]> > Unsubscribe: > https://lists.wikimedia.org/**mailman/listinfo/wikimedia-l<https://lists.wikimedia.org/mailman/listinfo/wikimedia-l> > -- Zack Exley Chief Revenue Officer Wikimedia Foundation 415 506 9225 _______________________________________________ Wikimedia-l mailing list [email protected] Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l
