On Mon, Nov 26, 2012 at 2:08 AM, David Gerard <[email protected]> wrote:
> On 26 November 2012 07:10, Zack Exley <[email protected]> wrote: > > > We're going to run this end of year campaign only in 5 countries (US, CA, > > GB, AU & NZ) and then spend three months meticulously localizing and > > translating (and testing for new purely local messages) before running > the > > global campaign in all other counties, in which our best messages and > > designs developed in December will be used across the world. > > > So ... you're dividing this up by country, not by project language - > even though language is the issue? > Language is not the only issue. We also want to pay closer attention to local payment methods, local fraud monitoring, credit card and other payment processing rates, etc... And that stuff is all country-based. But the main reason to do it by country is that it's the best way to ensure that people only see banners once a year. Most -- or at least many -- readers use several projects regularly. So if we did it by language, a lot of people would see two months of banners at different times of the year. > > - d. > > _______________________________________________ > Wikimedia-l mailing list > [email protected] > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l > -- Zack Exley Chief Revenue Officer Wikimedia Foundation 415 506 9225 _______________________________________________ Wikimedia-l mailing list [email protected] Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l
