On Mon, Nov 26, 2012 at 12:11 PM, Zack Exley <zex...@wikimedia.org> wrote:
> > This year we did something different and went up all over the world for 24 > hours on Nov 15 as sort of a dress rehearsal. That really helped us to > identify a lot of little things to fix. It also brought in two million > dollars -- our biggest day ever, by far. That gave us the confidence to > launch much later this year. > > If one-off days perform much better than individual days during a long campaign, have you considered exchanging a 1-2 month drive for a series of one or two day drives, spaced throughout the year? I don't really know if that would be easier on you, raise more money or be better for readers, but it's something to consider. Nathan _______________________________________________ Wikimedia-l mailing list Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l
