Great messaging, btw! I had a good laugh reading the banner headline. Curious to hear about your experience. Michael
2016-05-06 18:34 GMT+02:00 Joseph Seddon <[email protected]>: > Greetings all, > > I wanted to give you a heads up about a small test WMF Online Fundraising > will be running over this weekend. Following a suggestion from > User:Wittylama we are for the first time going to be testing fundraiser > banners that are content specific. [1] > > From now until Monday 9th May we will be running an A/B test strictly on > articles relating to Game of Thrones [2] and only within the United States. > The reason being its huge popular appeal and expected spikes of traffic to > related articles during the airing of the next episode this Sunday . This > is the first test of its kind so we are being reasonable in our > expectations. It's hoped that this sort of specific messaging will allow us > to engage with our readership a little better through our fundraising and > in time provide alternatives to our standard messaging. > > The banner we are testing [3] has gone through several iterations and we > are trying to strike that fine line between engaging with our readers by > being content specific but at the same time avoiding being seen as > advertising or overt endorsement. There were certainly some more > extravagant ideas but we have gone with the more conservative option for > now. > > If you have any ideas you would like to suggest about either our process or > banner ideas feel free to contribute on our fundraising ideas page. [4] > > It is my plan going forward to provide more regular updates about our > testing and the results we find from it. What form that takes and where I > post those I'll decide in the coming weeks and will update you then. > > Hope you all have a great weekend. > > [1] > > https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas#Related_content_banners > [2] http://pastebin.com/M8AjB1tk > [3] > > https://en.wikipedia.org/wiki/Game_of_Thrones?force=1&country=US&banner=B1516_0506_enUS_dsk_p1_lg_got_got > [4] https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas > > -- > Seddon > > *Advancement Associate (Community Engagement)* > *Wikimedia Foundation* > _______________________________________________ > Wikimedia-l mailing list, guidelines at: > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines > New messages to: [email protected] > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:[email protected]?subject=unsubscribe> -- Leiter Kommunikation & Partnerschaften Head of Communications & Partnerships Wikimedia Deutschland e.V. | Tempelhofer Ufer 23-24 | 10963 Berlin Tel. (030) 219 158 260 http://wikimedia.de <http://www.wikimedia.de> Stellen Sie sich eine Welt vor, in der jeder Mensch freien Zugang zu der Gesamtheit des Wissens der Menschheit hat. Helfen Sie uns dabei! Wikimedia Deutschland - Gesellschaft zur Förderung Freien Wissens e.V. Eingetragen im Vereinsregister des Amtsgerichts Berlin-Charlottenburg unter der Nummer 23855 B. Als gemeinnützig anerkannt durch das Finanzamt für Körperschaften I Berlin, Steuernummer 27/029/42207. _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines New messages to: [email protected] Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:[email protected]?subject=unsubscribe>
