Hey Pine. So in this instance we sought advice from both Legal and Communications about some of the ideas that we were proposing and from their feedback we took the banner in the more conservative direction to give us clear ground between us and any potential intellectual property issues however remote. We tried to keep the references more generic so that it related to very broad themes that are not series specific. If we can find success in doing as we have done with this banner then I think that would be a more ideal situation for both fundraising and the movement.
I think we should be cautious about taking any road whereby trademark licenses being a common thing for fundraising. Firstly, the time and effort we would need to put in for that would quite prohibitive. Secondly I think it starts us wading into a very murky area whereby it may seem like we are actively promoting commercial interests etc. Any move on this would need great care. Seddon On Sun, May 8, 2016 at 10:28 PM, Pine W <[email protected]> wrote: > Hi Seddon, > > I'm curious. Are the banners designed in a way such that it will be > necessary for WMF to obtain trademark licenses from others, such as from > the Game of Thrones trademark owners? > > Pine > On May 6, 2016 09:34, "Joseph Seddon" <[email protected]> wrote: > > > Greetings all, > > > > I wanted to give you a heads up about a small test WMF Online Fundraising > > will be running over this weekend. Following a suggestion from > > User:Wittylama we are for the first time going to be testing fundraiser > > banners that are content specific. [1] > > > > From now until Monday 9th May we will be running an A/B test strictly on > > articles relating to Game of Thrones [2] and only within the United > States. > > The reason being its huge popular appeal and expected spikes of traffic > to > > related articles during the airing of the next episode this Sunday . This > > is the first test of its kind so we are being reasonable in our > > expectations. It's hoped that this sort of specific messaging will allow > us > > to engage with our readership a little better through our fundraising and > > in time provide alternatives to our standard messaging. > > > > The banner we are testing [3] has gone through several iterations and we > > are trying to strike that fine line between engaging with our readers by > > being content specific but at the same time avoiding being seen as > > advertising or overt endorsement. There were certainly some more > > extravagant ideas but we have gone with the more conservative option for > > now. > > > > If you have any ideas you would like to suggest about either our process > or > > banner ideas feel free to contribute on our fundraising ideas page. [4] > > > > It is my plan going forward to provide more regular updates about our > > testing and the results we find from it. What form that takes and where I > > post those I'll decide in the coming weeks and will update you then. > > > > Hope you all have a great weekend. > > > > [1] > > > > > https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas#Related_content_banners > > [2] http://pastebin.com/M8AjB1tk > > [3] > > > > > https://en.wikipedia.org/wiki/Game_of_Thrones?force=1&country=US&banner=B1516_0506_enUS_dsk_p1_lg_got_got > > [4] > https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas > > > > -- > > Seddon > > > > *Advancement Associate (Community Engagement)* > > *Wikimedia Foundation* > > _______________________________________________ > > Wikimedia-l mailing list, guidelines at: > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines > > New messages to: [email protected] > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > > <mailto:[email protected]?subject=unsubscribe> > _______________________________________________ > Wikimedia-l mailing list, guidelines at: > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines > New messages to: [email protected] > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:[email protected]?subject=unsubscribe> -- Seddon *Advancement Associate (Community Engagement)* *Wikimedia Foundation* _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines New messages to: [email protected] Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:[email protected]?subject=unsubscribe>
