The message from Rosie is the only part of that message that has any appeal at 
all. It doesn’t compensate for the cringeworthy piece of misdirection above it, 
but it helps.

-----Original Message-----
From: Wikimedia-l [] On Behalf Of 
Joseph Seddon
Sent: Tuesday, 05 December 2017 5:31 AM
To: Wikimedia Mailing List
Subject: [Wikimedia-l] English Fundraising Week Beginning Update


Today we are going to be testing a banner with a community quote included 
alongside the main appeal:

This quote originated from a fundraising interview of Rosie 
Stevenson-Goodknight conducted at Wikimania 2017.

So we have two asks:

1) We want to hear your stories about Wikipedia, what motivates you to 
contribute and why you think it’s important. It can be a sentence or two or 
something long, just go to the following link and tell us your story:

2) We are testing banners showcasing the many diverse faces of the movement:

We tested on staff for ease but we would really like to do a community faces 
banner. If you would like to potentially see your face in a banner go to the 
following link:

Add your name and link to your photo on Wikimedia Commons. The photo MUST be 
compatible with Commons hosting policies:


--Community selected banner content--

Over the weekend, we ran an experiment in deferring some of fundraisings 
decision making to the community. Based on the outcome of that survey, we’ve 
started updating our banners to the winning text with what we refer to as the 
“heart and soul” line:

~~~The heart and soul of Wikipedia is a community of people working 
passionately to bring you unlimited access to reliable, neutral information.~~~

A huge thanks to all those who helped direct our efforts.

--Image ideas for emails--

We really need your ideas for new images to test in our fundraising emails.
We are looking for capitivating, fascinating or interesting images or gifs.

Please do get involved and submit your ideas here:

--Campaign Progress--

We launched our mobile campaign last Thursday and so had a busy weekend.
Things are progressing well and it’s looking like our efforts on mobile show 
good growth from last year. Mobile fundraising still presents a challenge as we 
try to make it as effective as desktop as our audience shifts to mobile 
platforms. After a good first week we are taking stock of where we are after 
our first week of testing and preparing our plans for week two.

Will provide a more detailed update later this week!

Many Thanks


*Community and Audience Engagement Associate* *Advancement (Fundraising), 
Wikimedia Foundation* _______________________________________________
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