For those of you who have not seen the mobile fundraising banner this
year, and thus are uncertain of what all the fuss is about, here is an

The fundraising message literally takes 4.5 screens that have to be
scrolled through to get to the article. I don't think its accurately
reflected with how desktop browsers render the example given by the
Fundraising team at
which is only a little over one screenful before the article text on
typical landscape-shaped desktop browser rendering.

In years past, it seemed like the fundraising team was more
forthcoming about their choices and the reasons for making them. Has
anyone inside or outside of the Foundation seen any explanation of why
so much text, with such odd formatting, is necessary on mobile this

On Thu, Dec 6, 2018 at 8:44 AM Samuel Klein <> wrote:
> I love the focus on mobile and smaller format interfaces, quite generally;
> it's increasingly how I use the projects too!
> A)  This banner-text-series is clearly impactful, gave me a bit of a jump
> scare, and got me to read it to find out why. I'm still not sure how I feel
> about it.
> ~ Visual effect: Messages that flow smoothly in and out of the reading
> experience are even nicer.
> ~ Message: Is there an estimate of the total impact on all readers, as well
> as total effective fundraising?  If there is a very effective
> compact/delightful banner, and an even more effective large/ambivalent
> one, is there some internal calculus about the overal impact of running the
> former for longer vs. the latter for a short period?
>     I'd like to think the best possible messages inspire and delight and
> draw on positive emotions while raising funds, including for those who
> don't donate, even if they do not yield the most donations per view.
> B)  The tracking of whether I've donated, when choosing to show or not show
> me banners, is definitely lacking.  Part of this is that we have taken an
> overly-paranoid approach to gathering and anonymizing user data.  It is
> entirely possible to cluster users for the purposes of
> not-continuing-to-show-banners (maintain a dictionary of
> user-fingerprint-hashes-already-seen, check to see if the current user is
> in there, don't show banners if they are) without being able to see what
> pages a given user is viewing.
> I wrote more about this here:
>  Please consider doing this; it is really hurting the user-experience of
> the wiki projects (not only in this instance -- in so many other basic
> instances of usage stats + testing over time!), for no benefit to anyone.
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