Thanks, Seddon. Why aren't the two mobile banners listed on https://frdata.wikimedia.org/campaign-vs-amount.csv -- or am I just not finding them?
Also, how do you feel about measuring the extent to which you would have to run more single-line banners to match the donation volume of larger banners? I have a feeling that optimizing mobile might be in the smaller direction than either of the two you're presently running, and that very few people will care if they see single-line banners days to weeks after having dismissed them (e.g. with "not now".) Finally, was there a decision on measuring NextDoor, Reddit, and Google Ads? Best regards, Jim On Tue, Dec 11, 2018 at 11:47 AM Joseph Seddon <jsed...@wikimedia.org> wrote: > > Dear all, > > > The fundraising team genuinely hears and appreciates all the feedback we've > received about this mobile banner. For the past week and a half - for the > majority of our mobile campaign - we have been extensively working and > acting on that feedback to reduce the length of this banner, emphasize the > ability to skip the content, and improve accessibility across the board. > > > For our mobile large banners, we've been focusing on three things: > > > * Removing the bottom fixed element reminder banner - DONE > > > * Reducing the length of the banner ---In Progress--- Last week we make > some changes to the text reducing the appeal by 5% and over the weekend we > reduced the overall length of the banner by 18% on phones through extensive > but subtle design changes. There are more changes to come in this area. > > > * Making it clearer to users that they are able to SKIP the banner ---In > Progress--- We've already altered the language in the toolbar. There are > more potential changes and tests to come in this area > > > * Ensuring that the banners are suitable for users who access us through > accessibility software. - DONE - The same options to skip the banner were > always presented to users of accessibility software. We've also made > changes to the underlying structure of the banner to improve navigation by > these users. > > > The fundraising team works extensively in a data driven manner but I must > emphasise that doesn't mean that we don't listen to community feedback. The > very opposite. It means that we work very hard to ensure that the changes > the community seeks drives our work and this feedback has been the main > focus of our work for much of the last week. > > > I’ll update on further changes asap. > > > Regards > > Seddon > > > > > On Fri, Nov 30, 2018 at 4:52 PM GorillaWarfare < > gorillawarfarewikipe...@gmail.com> wrote: > > > Hey all, > > > > I feel a little bad raising this because I know there was some community > > vetting of fundraising initiatives that I ignored, but please forgive me. I > > brought this up in the Wikimedia Weekly Facebook group asking where best to > > raise the issue, and it was suggested I post here. > > > > I was looking something up on my phone just now, apparently not logged in > > to Wikipedia, and I discovered that mobile users in the US (and presumably > > elsewhere) are being shown enormous ads. It took four full page scrolls for > > me to reach the content of the article I was hoping to read. Even once I > > made it past the ads at the top of the page, I was greeted with a pop-in > > banner from the bottom of the page, as if I could possibly have not noticed > > the four pages of text asking me to donate. (Screenshots attached). > > > > I understand that we need donations to keep the site running and all, but > > this seems excessive. I particularly worry for people who use assistive > > technology who are having to listen to or try to skip through four pages' > > worth of text-to-speech before they can get to what they want to know. The > > WMF needs donations, but I think we need to weigh the need for cash against > > the goal of providing free and accessible information to our readers. A > > couple of page scrolls might not seem like much, but I assume if they're > > off-putting to me (a reader with good vision and generally high tolerance > > for WMF money pleas) they'll be off-putting to others. > > > > So much of this text could be cut out. I work for a marketing/sales company > > in a non-marketing role, and I've heard from colleagues that it's > > frustrating when people writing copy like this hear from people who are not > > educated about appealing to people, so I don't pretend to know better than > > you at the WMF or your consultants about how to write good donation copy. > > But to my (admittedly uneducated eye), copy like "It's a little awkward to > > ask you, this Friday, as we're sure you are busy and we don't want to > > interrupt you." and "We can't afford to feel embarrassed, asking you to > > make a donation—just like you should never feel embarrassed when you have > > to ask Wikipedia for information." seems like at best it's not adding > > anything besides more words to have to scroll past, and at worst it's > > pretty cringey to read. Are you really expecting people will read all four > > pages? > > > > – Molly (GorillaWarfare) > > _______________________________________________ > > Wikimedia-l mailing list, guidelines at: > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > > https://meta.wikimedia.org/wiki/Wikimedia-l > > New messages to: Wikimedia-l@lists.wikimedia.org > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > > > > -- > Seddon > > *Community and Audience Engagement Associate* > *Advancement (Fundraising), Wikimedia Foundation* > _______________________________________________ > Wikimedia-l mailing list, guidelines at: > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > https://meta.wikimedia.org/wiki/Wikimedia-l > New messages to: Wikimedia-l@lists.wikimedia.org > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/wiki/Wikimedia-l New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe>
