I've had people complaining to me personally about the multiple-page fundraising banners on mobile, like I can do anything about them ... this is really deeply pissing people off.
On Tue, 11 Dec 2018 at 15:03, Joseph Seddon <jsed...@wikimedia.org> wrote: > > Hi James, > > As I mentioned in my original reply to Molly, Desktop page views have been > in decline for the past 2-3 years from 4.36 billion (Oct 2016) to 3.64 > billion (Oct 2018). Likewise, the relative effectiveness as of mobile as a > fundraising platform has historically been substantially lower compared > with desktop. So with future budget growth in mind and a desktop > fundraising environment that will become increasingly difficult, we’ve been > working hard to ensure that as user behaviors shift we are well prepared > and that the future of the movement is safeguarded. > > Regards > Seddon > > > > On Mon, Dec 10, 2018 at 5:14 AM James Salsman <jsals...@gmail.com> wrote: > > > For those of you who have not seen the mobile fundraising banner this > > year, and thus are uncertain of what all the fuss is about, here is an > > example: > > > > https://i.imgur.com/wL4Y5dl.png > > > > The fundraising message literally takes 4.5 screens that have to be > > scrolled through to get to the article. I don't think its accurately > > reflected with how desktop browsers render the example given by the > > Fundraising team at > > > > https://en.m.wikipedia.org/wiki/NASA?banner=B1819_0701_mlWW_mob_p1_lg_template&force=1&country=US > > which is only a little over one screenful before the article text on > > typical landscape-shaped desktop browser rendering. > > > > In years past, it seemed like the fundraising team was more > > forthcoming about their choices and the reasons for making them. Has > > anyone inside or outside of the Foundation seen any explanation of why > > so much text, with such odd formatting, is necessary on mobile this > > year? > > > > On Thu, Dec 6, 2018 at 8:44 AM Samuel Klein <meta...@gmail.com> wrote: > > > > > > I love the focus on mobile and smaller format interfaces, quite > > generally; > > > it's increasingly how I use the projects too! > > > > > > A) This banner-text-series is clearly impactful, gave me a bit of a jump > > > scare, and got me to read it to find out why. I'm still not sure how I > > feel > > > about it. > > > ~ Visual effect: Messages that flow smoothly in and out of the reading > > > experience are even nicer. > > > ~ Message: Is there an estimate of the total impact on all readers, as > > well > > > as total effective fundraising? If there is a very effective > > > compact/delightful banner, and an even more effective large/ambivalent > > > one, is there some internal calculus about the overal impact of running > > the > > > former for longer vs. the latter for a short period? > > > I'd like to think the best possible messages inspire and delight and > > > draw on positive emotions while raising funds, including for those who > > > don't donate, even if they do not yield the most donations per view. > > > > > > B) The tracking of whether I've donated, when choosing to show or not > > show > > > me banners, is definitely lacking. Part of this is that we have taken an > > > overly-paranoid approach to gathering and anonymizing user data. It is > > > entirely possible to cluster users for the purposes of > > > not-continuing-to-show-banners (maintain a dictionary of > > > user-fingerprint-hashes-already-seen, check to see if the current user is > > > in there, don't show banners if they are) without being able to see what > > > pages a given user is viewing. > > > > > > I wrote more about this here: > > > > > https://blogs.harvard.edu/sj/2018/07/25/anonymizing-data-on-the-users-of-wikipedia/ > > > Please consider doing this; it is really hurting the user-experience of > > > the wiki projects (not only in this instance -- in so many other basic > > > instances of usage stats + testing over time!), for no benefit to anyone. > > > _______________________________________________ > > > Wikimedia-l mailing list, guidelines at: > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > > https://meta.wikimedia.org/wiki/Wikimedia-l > > > New messages to: Wikimedia-l@lists.wikimedia.org > > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > > > > _______________________________________________ > > Wikimedia-l mailing list, guidelines at: > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > > https://meta.wikimedia.org/wiki/Wikimedia-l > > New messages to: Wikimedia-l@lists.wikimedia.org > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > > > > -- > Seddon > > *Community and Audience Engagement Associate* > *Advancement (Fundraising), Wikimedia Foundation* > _______________________________________________ > Wikimedia-l mailing list, guidelines at: > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > https://meta.wikimedia.org/wiki/Wikimedia-l > New messages to: Wikimedia-l@lists.wikimedia.org > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/wiki/Wikimedia-l New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe>
