If you want an overview of the brand project I recently made an interview
with Zack McCune at WMF about it.

You can find it on Wikimedia Commons:
https://commons.wikimedia.org/wiki/File:WP_74_-_right_on_brand.mp3

or, if you prefer regular podcast players, here:
http://wikipediapodden.se/episode-74-right-on-brand/

/ Jan Ainali

Den sön 2 feb. 2020 kl 16:04 skrev Gerard Meijssen <
gerard.meijs...@gmail.com>:

> Hoi,
> I totally agree that it is about community.. There are some 200 Wikipedia
> communities, there is Commons, Wikisource and the community I am most
> involved in Wikidata. What ties it together is the organisation of it all.
> THAT is Wikimedia for me, both the org and the movement.
> Thanks,
>       GerardM
>
> On Sun, 2 Feb 2020 at 12:12, Frans Grijzenhout <fr...@wikimedia.nl> wrote:
>
> > Thanks Pine, +1, in particular for this sentence, which goes beyond the
> > legal status of the brand name:  "I think that the Wikipedia brand is,
> in a
> > way, the brand of the community. WMF is the steward of the brand, and
> > should not use the brand in ways which the community has not authorized
> by
> > consensus."
> > Frans
> > *Frans Grijzenhout*, voorzitter / chair
> > +31 6 5333 9499
> > --
> > *Vereniging Wikimedia Nederland*
> > Mariaplaats 3  -  3511 LH Utrecht
> > Kamer van Koophandel 17189036
> > http://www.wikimedia.nl/
> >
> >
> > Op zo 2 feb. 2020 om 01:31 schreef Pine W <wiki.p...@gmail.com>:
> >
> > > Hello,
> > >
> > > I have waited to return to this thread until I could clear enough
> > > space in my mind to try to address it thoroughly. Apologies for the
> > > delay. I will try to address multiple topics in one email.
> > >
> > > I think that the Wikipedia brand is, in a way, the brand of the
> > > community. WMF is the steward of the brand, and should not use the
> > > brand in ways which the community has not authorized by consensus.
> > >
> > > There was a previous mailing discussion on Wikimedia-l in September
> > > 2019. I would have expected an update after that discussion if WMF was
> > > considering moving ahead with rebranding itself. An email announcing
> > > that the matter was being reviewed by the Board, and/or that WMF was
> > > starting an RfC, would have been fine. Community consultations or an
> > > RfC could have taken place at that time without using outside
> > > contractor.
> > >
> > > I don't appreciate being surprised. Given that the focus of this
> > > effort in WMF is inside of its Communications Department, I think that
> > > staff should be especially proactive in communicating what they are
> > > doing with regards to major initiatives, and prior to engaging in a
> > > contracting process with donors' funds.
> > >
> > > Staff appear not to have addressed, at least in public on English
> > > Wikipedia, the sockpuppeting allegations with regards to Snøhetta. [1]
> > > [2].
> > >
> > > Also worth noting is the RfC, which was previously mentioned in this
> > > thread:
> > >
> >
> https://meta.wikimedia.org/wiki/Requests_for_comment/Should_the_Foundation_call_itself_Wikipedia
> > > .
> > > The current count as of the time of my writing this email is 26
> > > support and 292 oppose.
> > >
> > > This series of events should have been handled differently. Nobody is
> > > perfect, but there are problems here that appear to be more
> > > significant than a simple one time failure to communicate on an issue
> > > of moderate importance.
> > >
> > > One oversight that I made in my earlier email, and which I will
> > > correct with an apology for not stating this earlier (I too can be
> > > wrong), is that problems in this series of events could include
> > > decisions that were made by the WMF Board. However, without access to
> > > WMF's internal communications, it is impossible to know how this
> > > series of events happened.
> > >
> > > I am not advocating adding stress to people who do good work, or
> > > people who have so much work that they can't realistically handle
> > > everything that they're told to do. It is possible that staff are
> > > simply overworked. However, while I don't enjoy writing about this
> > > topic, sometimes changing personnel is for the best. This happens in
> > > government organizations and companies, and I imagine happens on
> > > occasion in WMF, although often in private. Also, in WMF and in
> > > affiliate boards, sometimes board members are replaced as a result of
> > > elections. In the community, we occasionally revoke people's
> > > permissions or block people in public, and here too people sometimes
> > > are replaced as a result of elections. I realize that this is a topic
> > > that can be stressful, but I think that candor is appropriate. I feel
> > > rooted in the English Wikipedia community and I think that what I say
> > > in this paragraph is consistent with how our community works, and is
> > > consistent with how I see government agencies sometimes work in the
> > > United States. At the same time (and I wish that I said this in my
> > > previous email) the point isn't to have a culture where people should
> > > be fearful on a daily basis. I would hope that generally things go OK
> > > for people, and that one time mistakes which are easily reversed don't
> > > result in someone feeling fearful. What is more concerning is a
> > > pattern of problems, or an error that results in a single major
> > > problem that is difficult to reverse.
> > >
> > > I personally have made considerable efforts during my personal time to
> > > try to address what I heard was widespread fear among WMF staff about
> > > communicating in public, and that interest continues. A "culture of
> > > fear" can limit communication and erodes trust. At the same time, I
> > > think that the WMF Board and staff should communicate proactively
> > > about initiatives and decisions with significant implications.
> > >
> > > Pine
> > > ( https://meta.wikimedia.org/wiki/User:Pine )
> > >
> > > [1] https://en.wikipedia.org/wiki/User_talk:Sn%C3%B8hettaAS
> > > [2] https://en.wikipedia.org/wiki/User_talk:Leilaoes
> > >
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