Hi Leigh,
as the "social media coordinator" at a cultural institution now, I'm
simultaneously trying to have Wikimedia seen to be as, if not more,
important than other social media platforms but also wary of tying
Wikimedia too closely to the term social media because it has a connotation
of being simplistic only about 'likes' etc.
Therefore, I've been trying to use the phrase 'digital engagement' wherever
possible which has a different vibe to it - and an implied different motive
(to engage, not merely to be social).

Two other concepts that I've used a lot to help define Wikimedia are
Brianna Laugher's "Community Curated Works" (as opposed to User Generated
Content), defined here:
http://brianna.modernthings.org/article/123/an-alternative-term-for-user-generated-contentand
Lori Philips' "Open Authority", defined here:
http://midea.nmc.org/2012/01/defining-open-authority-in-museums/

Hope that helps.
-Liam

wittylama.com
Peace, love & metadata


On 5 February 2014 08:08, Leigh Blackall <[email protected]> wrote:

> As someone who coined a phrase "socially constructed media" back in 2004
> when everyone was using "Web 2" I've been more than a little agitated by
> the use of "social media" at the exclusion of the Wikimedia projects.
> Either ask the stats, commentary and infographics are based on a poorly
> defined category, or my understanding of the words social and media
> somehow missed the new speak.
>
> Does anyone who knows the inner workings of the Wikimedia projects have an
> argument for me? I find them to be the MOST social of all the
> user-generated sites I use. From sharing photos, video and graphics on
> Commons, constructing reports on News, negotiating courses or documenting
> research on Versity, or  writing on Books... Why does this not warrant more
> than a mention in the stats, commentary and infographics about "social
> media"?
>
> Please don't tell me it's a commercial interest thing!
>
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