Le 25/02/2014 12:13, Yann Heurtaux a écrit :
> Please keep in mind that using Social Media (inc. Tumblr in that
> particular case) only for pushing/spreading, without having a plan (ie
> people, time, and a strategy for reaching active communities before the
> launch) for nurturing conversation on each channel with its dedicated
> tone would be at best noise without a chance to find its public,
> unfortunately.
> Content alone doesn't work anymore, you need non-automated ways to put
> it in context.

Do you have concrete advises adapted to our situation?
Or you maybe want to wait to see how it looks like?


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