On 2 September 2015 at 01:50, Gergo Tisza <[email protected]> wrote:
> On Tue, Sep 1, 2015 at 10:09 PM, Ori Livneh <[email protected]> wrote:
>
>> Just in time!
>> http://techcrunch.com/2015/09/01/death-to-app-install-interstitials/
>
>
> Interstitials are full-page ads where you have to click a link to get to
> the actual content. These are normal banners.
> More importantly, as you can see in the Phabricator task, they are an
> experiment to measure if it is possible to make more people use the app.
> Experiments are good. For one thing, they can turn out negative, in which
> case we will have been spared a  philosophical debate about openness.

Is this experiment also measuring what those users do on the app,
versus what the same users (or a users with a similar background) did
on the mobile web? Is it a formal A/B test?

We seem to be operating under the belief that merely switching users
is, in and of itself, a victory. It's not; we still have the same
number of users at the end. A victory is increased activity /due/ to
the features on the app that cannot be created outside that closed
ecosystem.

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-- 
Oliver Keyes
Count Logula
Wikimedia Foundation

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