[Winona Online Democracy]

Long-time Winona Daily News editor and editorialist Adolph Bremer (RIP) once 
wisely cautioned against demanding the last word in a disagreement. I think he 
was right, and that's why I'm reluctant to respond to Randy Schenkat's recent 
letter to the editor and some of the things written on Winona Online Democracy 
(WOD) since news about my study of it was published. Still, I feel that a few 
points demand making.

First, a question: Has anyone read the study? If not, maybe people should read 
it before they analyze or criticize it.

Second, Mr. Schenkat in his letter and Duane Peterson in a WOD posting are 
wrong when they write that I have not made any suggestions as to how WOD can 
improve. In a May 12, 2004, column in the Winona Daily News summarizing survey 
research I did of WOD "lurkers," I included this URL: 
http://av.smumn.edu/schild. Anyone who went to that site and read that study 
would know that I devoted about a page to suggestions about how WOD might 
address some of the shortcomings and concerns that had been brought up by its 
subscribers—not by me. Those suggestions include:

o imposing stricter limits on the frequency with which subscribers could post 
messages;

o managing the list more actively to promote more balance in ideological or 
partisan opinion; and

o experimenting with an "equal time" feature in which the "other opinion" could 
be more actively sought out or presented. 

Regarding Ruth Charles' statement on WOD that "Maybe there is a problem with 
the research methods in understanding the impact that WOD can have," let me say 
this: Both surveys I conducted of WOD subscribers were posted on the list 
itself, so if the surveys had grave shortcomings, I'm surprised they weren't 
pointed out right away. Besides the surveys, all my research about WOD quotes 
extensively from comments made on WOD by WOD subscribers. The other major 
element of my research has been statistical—counting and categorizing—and 
nobody has told me my numbers are wrong. As far as my having been both a 
researcher and a subscriber, I'm not the only one for whom that's true—but I am 
the only one who's been criticized for those dual roles.

Also related to Ms. Charles' remark is my final point: The standard I've kept 
foremost in mind in studying WOD is the first sentence of its mission 
statement: "The goal of Winona Online Democracy is to empower, inform, and 
engage the citizenry by creating an ongoing community-wide discussion of local 
public issues." I mention this to make clear that I'm not evaluating WOD 
according to my terms, but to its own terms. And I think the numbers make clear 
that a group dominated by as small a number of people as dominate WOD has not 
achieved a community-wide discussion.


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