Tom DeReggi wrote:
I've been plaqued by this problem, as my company name is...
"RapidDSL". It gets me the leads, but it also starts every sales call
out with why I'm charging more than $50 a month for my service, that I
generally get $150-$500 a month for.
I'm seeing this company name as a problem more and more.
If Wi-Fi or DSL is in your name, people's perception of you is different.
Why would they buy a T1 or 10MB circuit from a company that specializes
in DSL?
Your name is your brand.
Your brand only has room for one perception in the customers mind.
It is very easy to get a DBA or Fictious Name registered with the
Secretary of your State.
So while your company is RapidDSL it could be dba RapidData,
RapidPacket, or RapidBB.
Regards,
Peter
RAD-INFO, Inc.
BTW, the newsletter is out:
http://4isps.com/newsletter.htm
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