Hadn't thought about it that way...so our 5 Mbps/1 Mbps link would be a 6
Mbps link.

Yep, a name is an important marketing tool.  
I think our name St. Louis Broadband helps us out (stlbroadband.com and
stlouisbroadband.com), but if we ever want to expand our territory, we would
have a problem. 

Victoria

-----Original Message-----
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On
Behalf Of Tom DeReggi
Sent: Wednesday, April 05, 2006 1:14 PM
To: WISPA General List
Subject: Re: [WISPA] DSL vs. Wireless Broadband

We don't, but there is no need to.

3 mbps half duplex = 1.5 mbps full duplex.
(Actually bettter, because when upload speed not used, its there to be used
for high speeds in the other direction.)

Our router bandwidth management allows setting speed in both directions
(using HTB).

Its one marketing trick that works to our advantage.
We advertise symetrical, not simultaneous Full Duplex.

That means we have same speed both directions, not top speed in both
directions at the same time.
So a client pushing 2 mbps down and 1 mbps up, would equal a 3 mbps link.
We can advertise speeds up to the max speed someone can acheive in a
specific direction.
Because most clients do not use equal speed in both direction, nuch of their
Full Duplex bandwidth just goes wasted and unused on T1s.

So 3 mbps is perceived as twice the speed than their T1 for those that don;t
catch the difference between full and half duplex. And a great replacement
for their T1.  Those that do understand the difference, well, we are still
offering equivellent capacity.

What also works to our advantage is that T1 providers also generally don't
offer guaranteed bandwidth either. A T1 might be as low as $500 a month, but
if the buy a true MCI guaranteed bandwidth circuit, paying 95%tile, they'd
easilly be paying over $1000 buck for the T1 link. So technically
competitor's T1s are MIR bandwidth under their SLA. So we also spec our
product at MIR.  We stay away from any term like Best Effort associated with
commodity services like DSL.

The second we take out local loop costs, we can always be more cost
effective, with out sacrificing quality on the link at the back end, because
we actually ahve a lower front end cost.

Tom DeReggi
RapidDSL & Wireless, Inc
IntAirNet- Fixed Wireless Broadband


----- Original Message -----
From: "Travis Johnson" <[EMAIL PROTECTED]>
To: "WISPA General List" <wireless@wispa.org>
Sent: Wednesday, April 05, 2006 11:52 AM
Subject: Re: [WISPA] DSL vs. Wireless Broadband


> Tom,
>
> Are you saying that you compare your wireless service to T1 telco service?

> How are you doing full-duplex with wireless?
>
> Travis
> Microserv
>
> Tom DeReggi wrote:
>
>> Chris,
>>
>> I agree with your finding.
>> But its possible your focus group did not get all the fact. (Or what was 
>> the finding?)
>> For example, its not only important to determine what terms the customer 
>> best recognizes and identify with, but also what meaning they have for 
>> those terms that they identify with.
>>
>> For example, it does not surprise me a bit, that "High Speed Internet" 
>> was the term that the consumer best identified with.
>> However, most people identify "High Speed Internet" as much with DialUP 
>> service as they do with "Broadband".
>> And if not identified with DialUP, its then identifies with DSL or Cable 
>> services.  Why do we want to create the image of offering commodity 
>> services, design for huge over subscription, low repair SLAs, and best 
>> effort?
>>
>> Do you consider cable and DSL as a good or bad thing, as far as setting 
>> standards for quality?
>>
>> We don't want to be identified as that.  We want to be something better.
>>
>> Now if you are offering lower quality, best effort, Wifi services to your

>> clients, and you are striving to be a competitor to Cable and DSL 
>> quality, sure Brand the product as DSL, and its a good thing.  And please

>> do so, so your wireless is not identified with what we offer, branding 
>> high quality fiber extension and T1 replacement services.
>>
>> In your focus group did you get any results on their perception of 
>> quality that they associated with Cable and DSL or the term "High Speed 
>> Internet"?
>>
>> Would you suggest branding your T1 or Fiber offerings as "High Speed 
>> Internet", since customers best identify with that term?
>>
>> Maybe we should be branding our service as "Wi-Fiber". or Maybe "Ethernet

>> Internet Access"  (of course like end users will know what Ethernet 
>> means.)
>>
>> Its a tough call because if we called our service "Fiber" or "T1" we'd 
>> most likely be liars based on their true definitions.
>> Nothing exists realting to quality for us to piggy back on.
>>
>> All though "Broadband" may not be as well recognized, its doesn;t 
>> associate us with Telcos or Cable companies necessarilly.
>> Broadband is truthfully defined as a general term to cover any media type

>> of delivery of Internet Access.
>>
>> Tom DeReggi
>> RapidDSL & Wireless, Inc
>> IntAirNet- Fixed Wireless Broadband
>>
>>
>> ----- Original Message ----- From: "chris cooper" 
>> <[EMAIL PROTECTED]>
>> To: "'WISPA General List'" <wireless@wispa.org>
>> Sent: Wednesday, April 05, 2006 10:34 AM
>> Subject: RE: [WISPA] DSL vs. Wireless Broadband
>>
>>
>>> We conducted a few focus groups here.  Most of the attendees were in the
>>> 18-24 yr. age bracket.  It was amazing how many didn't identify with the
>>> word broadband.  The words they responded to best were 'high speed
>>> internet"  Wireless was way down the list.  Too much confusion with
>>> cellular.
>>>
>>> That said, I think wireless will hold its own as a marketing term
>>> eventually.  Wireless is the sexy new darling of the world. It will be
>>> worth trading on the word eventually.  The other part of this is that we
>>> are building brands as wireless providers, so it makes sense to keep
>>> that in the mix until the world catches up.  In 95-96 I was out trying
>>> to sell people on the words internet, email and website.  Those words
>>> didn't register then but they are now a permanent part of the American
>>> lexicon and in the American brain.  The word wireless and what it
>>> represents will eventually do the same.
>>>
>>> chris
>>>
>>> -----Original Message-----
>>> From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On
>>> Behalf Of Tom DeReggi
>>> Sent: Wednesday, April 05, 2006 10:13 AM
>>> To: WISPA General List
>>> Subject: Re: [WISPA] DSL vs. Wireless Broadband
>>>
>>> Agreed excellent point (wireless scares and confuses people), except....
>>>
>>> Why associate your service with DSL, a low grade $39 a month service, as
>>>
>>> advertized by Verizon?
>>> Why not associate it with T1 or just Broadband, higher quality services?
>>>
>>> If you associate it with DSL, then your are also associating it with the
>>>
>>> same quality and price. They think you are ripping them off charging
>>> $150 a
>>> month when they can get it for $39 a month down the street.  When in
>>> accuality you are saving them 70% off their T1 line.
>>>
>>> Let me share a case that happened just yesterday.  I got a call for DSL,
>>>
>>> they currently had voip and data on a T1, and they were looking for a
>>> DSL
>>> line to transfer the Internet Data to, to free up bandwidth on their T1
>>> for
>>> their VOIP.  It was a 15 minute close over the phone, since we had the
>>> MTU
>>> building lit, and represented we could have their new circuit installed
>>> the
>>> following day. I represented we were selling broadband, a T1
>>> replacement. I
>>> made the mistake of leavingthe labeling of the contract heading as
>>> "Wireless
>>> Broadband Agreement". The customer saw Wireless and didn;t sign, and
>>> asked
>>> to cancel order. I'm now likely going to win the client back, after most
>>> of
>>> yesterday on the phone answering questions from everyone under the sun.
>>> The
>>> problem was the customers computer consultant, had used Wireless in
>>> Texas,
>>> and had nothing but troubles. He stated tons of Lightning related
>>> electrical
>>> problem that disrupted service regularly. (It was a Wifi service he was
>>> using, there.) The question they asked me was, why is my service able to
>>>
>>> compare againt T1 apposed to DSL, to justify the higher price? They
>>> looked
>>> at it as a lower grade service.  My solution however, was a high end
>>> service. It was an Engineered 30 mbps TDD 4 mile link with a Direct path
>>>
>>> from the building to my core fiber peering point. I even have fiber in
>>> the
>>> building at $500, but don't use it, because the fiber has 4-5 hops to my
>>>
>>> transit location compared to my wireless that is a direct shot and
>>> bypasses
>>> many points of failure. I'll probably still get the business but after
>>> much
>>> sales agrevation and providing a good number of references.
>>>
>>> So its a valid point that Wireless does still scare some people. And
>>> Poor
>>> quality Wireless providers ruin the rep for the good quality WISPs.  But
>>> my
>>> bigger point is that some customers actually think DSL is more reliable
>>> than
>>> an engineered wireless link used to replace Fiber and T1s.  So branding
>>> Wireless as DSL, does not helpthe industry, it lowers the value of what
>>> we
>>> do.
>>>
>>> I've been plaqued by this problem, as my company name is... "RapidDSL".
>>> It
>>> gets me the leads, but it also starts every sales call out with why I'm
>>> charging more than $50 a month for my service, that I generally get
>>> $150-$500 a month for.
>>>
>>> We now market our service as "Broadband" period. It has made all the
>>> difference. We don't lie about using wireless, its plastered all over
>>> our
>>> website. But why advertise something that just confuses everyone and
>>> costs
>>> everyone time to sort out.
>>>
>>> Tom DeReggi
>>> RapidDSL & Wireless, Inc
>>> IntAirNet- Fixed Wireless Broadband
>>>
>>>
>>> ----- Original Message ----- From: "Rick Smith" <[EMAIL PROTECTED]>
>>> To: "WISPA General List" <wireless@wispa.org>
>>> Sent: Wednesday, April 05, 2006 8:55 AM
>>> Subject: Re: [WISPA] DSL vs. Wireless Broadband
>>>
>>>
>>>> great point! :)
>>>>
>>>> Scott Reed wrote:
>>>>
>>>>> Who says the L in  DSL must be Line?  Call it Digital Subsciber Link
>>>>
>>> and
>>>
>>>>> it works for the customer and uses our normal language for the radio
>>>>> connection.
>>>>>
>>>>> Scott Reed
>>>>> Owner
>>>>> NewWays
>>>>> Wireless Networking
>>>>> Network Design, Installation and Administration
>>>>> www.nwwnet.net <http://www.nwwnet.net/>
>>>>>
>>>>>
>>>>> *---------- Original Message -----------*
>>>>> From: Rick Smith <[EMAIL PROTECTED]>
>>>>> To: WISPA General List <wireless@wispa.org>
>>>>> Sent: Wed, 05 Apr 2006 00:39:48 -0400
>>>>> Subject: Re: [WISPA] DSL vs. Wireless Broadband
>>>>>
>>>>> > We find we can NOT sell our service as "Wireless Broadband"
>>>>> >
>>>>> > As soon as we market it to customers as DSL or just plain
>>>>> > "High Speed Internet", we start scoring.
>>>>> >
>>>>> > Too many in this area have been educated against "Open WIFI"
>>>>> > being BAD...
>>>>> >
>>>>> > The cable we install to the radio is a "line", right ?
>>>>> > It carries digital signals, right ?
>>>>> > It allows our customer to become a "subscriber", right ?
>>>>> >
>>>>> > DSL... ;)
>>>>> >
>>>>> > KyWiFi LLC wrote:
>>>>> >
>>>>> > >I'm noticing more and more WISP's selling their wireless
>>>>> > >broadband service as "DSL" or "Wireless DSL". I know
>>>>> > >that 75% of the people who call our sales number have
>>>>> > >a difficult time understanding what Wireless Broadband is.
>>>>> > >They already know what DSL is and that is what the majority
>>>>> > >of them ask for so I would be interested in hearing everyone's
>>>>> > >opinions on the pros and cons of a WISP labeling their
>>>>> > >wireless broadband service as "DSL, wDSL or Wireless DSL"
>>>>> > >instead of "Fixed Wireless, WiFI or Wireless Broadband".
>>>>> > >
>>>>> > >If the masses are more familiar with the term DSL then I
>>>>> > >think we would generate more sales leads by advertising
>>>>> > >our (WISPs') broadband as DSL instead of Wireless
>>>>> > >Broadband. I'm sure the local telco would just love to see
>>>>> > >all of us selling "DSL". Are there any legalities to this? Does
>>>>> > >wireless broadband qualify as DSL or a form of DSL in the
>>>>> > >eyes of the law? Is it legal for a WISP to sell their wireless
>>>>> > >broadband service as DSL?
>>>>> > >
>>>>> > >
>>>>> > >Sincerely,
>>>>> > >Shannon D. Denniston, Co-Founder
>>>>> > >KyWiFi, LLC - Mt. Sterling, Kentucky
>>>>> > >http://www.KyWiFi.com <http://www.kywifi.com/>
>>>>> > >http://www.KyWiFiVoice.com <http://www.kywifivoice.com/>
>>>>> > >Phone: 859.274.4033
>>>>> > >A Broadband Phone & Internet Provider
>>>>> > >
>>>>> > >==============================
>>>>> > >Wireless Broadband, Local Calling and
>>>>> > >UNLIMITED Long Distance only $69!
>>>>> > >
>>>>> > >No Taxes, No Regulatory Fees, No Hassles
>>>>> > >
>>>>> > >FREE Site Survey: http://www.KyWiFi.com <http://www.kywifi.com/>
>>>>> > >==============================
>>>>> > >
>>>>> > --
>>>>> > WISPA Wireless List: wireless@wispa.org
>>>>> >
>>>>> > Subscribe/Unsubscribe:
>>>>> > http://lists.wispa.org/mailman/listinfo/wireless
>>>>> >
>>>>> > Archives: http://lists.wispa.org/pipermail/wireless/
>>>>> *------- End of Original Message -------*
>>>>
>>>>
>>>> -- 
>>>> WISPA Wireless List: wireless@wispa.org
>>>>
>>>> Subscribe/Unsubscribe:
>>>> http://lists.wispa.org/mailman/listinfo/wireless
>>>>
>>>> Archives: http://lists.wispa.org/pipermail/wireless/
>>>
>>>
>>> -- 
>>> WISPA Wireless List: wireless@wispa.org
>>>
>>> Subscribe/Unsubscribe:
>>> http://lists.wispa.org/mailman/listinfo/wireless
>>>
>>> Archives: http://lists.wispa.org/pipermail/wireless/
>>>
>>>
>>>
>>> -- 
>>> Internal Virus Database is out-of-date.
>>> Checked by AVG Free Edition.
>>> Version: 7.1.375 / Virus Database: 268.2.2/280 - Release Date: 3/13/2006
>>>
>>>
>>> -- 
>>> WISPA Wireless List: wireless@wispa.org
>>>
>>> Subscribe/Unsubscribe:
>>> http://lists.wispa.org/mailman/listinfo/wireless
>>>
>>> Archives: http://lists.wispa.org/pipermail/wireless/
>>
>>
> -- 
> WISPA Wireless List: wireless@wispa.org
>
> Subscribe/Unsubscribe:
> http://lists.wispa.org/mailman/listinfo/wireless
>
> Archives: http://lists.wispa.org/pipermail/wireless/ 

-- 
WISPA Wireless List: wireless@wispa.org

Subscribe/Unsubscribe:
http://lists.wispa.org/mailman/listinfo/wireless

Archives: http://lists.wispa.org/pipermail/wireless/

-- 
WISPA Wireless List: wireless@wispa.org

Subscribe/Unsubscribe:
http://lists.wispa.org/mailman/listinfo/wireless

Archives: http://lists.wispa.org/pipermail/wireless/

Reply via email to