Peter R. wrote:
We are actually at the point where about 68% of the US population has
The rest don't own a computer or do not want Internet.
Some of that 68% is still on dial-up. For some it is a price thing. For
some it is not understanding technology. For some it is to make the
experience painful to avoid wasting hours on the internet.
So dropping the price - as SBC and VZ have experienced - to sub-$15 gets
you some dial-up conversions. But when the price returns to normal, some
switch back to cheaper dial-up.
The dilemma becomes How do you get more internet appliance (PC's,
laptops, PDAs, internet terminal) penetration?
The marketing question is: What Remarkable & Useful things can you do
with broadband (other than entertainment)?
That's my 2 cents.
Peter @ RAD-INFO, Inc.
I agree with you, I still have a considerable amount of dial up subscribers.
There needs to be a motivator, other than price, that makes these types
of users decide to trade up. They have to want to.
And I thought giant pictures killing their email would have done the
trick by now :(
WISPA Wireless List: firstname.lastname@example.org