Patrick, not to rain on you parade but you guys area actually 2nd on this RF prioritization feature....
Gino A. Villarini [EMAIL PROTECTED] Aeronet Wireless Broadband Corp. tel 787.273.4143 fax 787.273.4145 -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Patrick Leary Sent: Friday, January 05, 2007 4:13 PM To: WISPA General List Subject: [WISPA] churn,double play and why WLP is key - I finally understand it ...So I'm here at our annual national meeting and our project manager is explaining the Wireless Link Prioritization feature available for BreezeACCESS VL. Frankly, it has always seemed esoteric to those of us non-technical types, but now I got and it is simple enough. First, I learned the statistical improvement in churn when a provider has double play VoIP + data customers. We have had a few CLECs report to us that with a single play model their churn is about 9%. Adding double play takes it down to close to 1%. This is critical to the business model because they said a 10% reduction in churn translates into about a 20% improvement in NPV per subscriber. That's obviously huge. So what's the WLP feature available in BreezeACCESS VL have to do with any of this? BreezeACCESS VL can already do QoS priority tagging of packets per CPE using layer 2 (802.11p), layer 3 (IP TOS, DSCP) or layer 4 (TCP/UDP port ranges common with Cisco, for example). That's good and already better than most brands of BWA gear. BUT, that's only PER CPE. In a typical situation, this does not help at all when multiple CPE are on a sector -- there is no prioritization at the RF level in unlicensed from any brand...until now. WLP (also called multimedia application prioritization) actually solves this and enables over-the-air prioritization for the first time in the industry. The translation for this is that BreezeACCESS VL can now deliver massive VoIP, up to 288 concurrent calls per sector with a MOS (mean opinion score - a rating of voice quality) of 4.1. That's a phenomenal quantity that is more than 10x our main competitor as spelled out in their own relevant VoIP document. So why not just use VL with firmware version 4.0 without getting the WLP feature? The WLP is the key to get the quantity AND THE QUALITY of service since it reserves air priority for the VoIP. So, in a double play business model, it is essential to get MOS voice quality of at least 4.1 and even 4.33 you must implement the WLP. I believe it can now be said without reservation, that if you are using unlicensed and wanting to implement a double play of VoIP + data, the ONLY product out there that can do it in scale and with toll quality is BreezeACCESS VL. Regards, Patrick Leary AVP WISP Markets Alvarion, Inc. o: 650.314.2628 c: 760.580.0080 Vonage: 650.641.1243 [EMAIL PROTECTED] **************************************************************************** ******** This footnote confirms that this email message has been scanned by PineApp Mail-SeCure for the presence of malicious code, vandals & computer viruses. **************************************************************************** ******** -- WISPA Wireless List: [email protected] Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -- WISPA Wireless List: [email protected] Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
