The idea is to put yourself in a spot that you won't feel the squeeze.
When enough of your gear is paid for, enough of your cell sites are traded,
once you've reached a scale to have rock bottom bandwidth, and spread your
business around without all your eggs in one basket/market, it becomes
easier. One of your markets can subsidize the other. When you send the
message that under pricing you doesn't harm you, and doesn't help them
succeed, they have no motive to continue wasting their money in that type of
marketing. This is the year to figure out how to make your business less
vulnerable, and be more competitive. The sooner one acknowledge that the
competition is comming, the sooner one can prepair for it. If you aren't in
a position to prepare for it, the only choice is to sell it to someone that
is, or milk it for all its worth while it dies. But the idea that a First-in
WISP can't compete, is wrong. What you need to do is identify the Anchor
tenants and get them as fast as you can, preferably in long term contracts,
to subsidize the others. Ironically, the markets that I'm growing fastest
right now, are my most competitive markets.
Tom DeReggi
RapidDSL & Wireless, Inc
IntAirNet- Fixed Wireless Broadband
----- Original Message -----
From: "Alan Cain" <[EMAIL PROTECTED]>
To: "WISPA General List" <wireless@wispa.org>
Sent: Thursday, March 29, 2007 7:08 PM
Subject: Re: [WISPA] McCaw losing money?
George Rogato wrote:
Travis Johnson wrote:
I agree with almost everything you said... except the "triple play"
revenue... Qwest is doing a triple play system (Qwest DSL, Qwest VoIP
and DirecTV) for $99 per month with $0 install.
Also, I don't have a problem with 30-50 year ROI for fiber... but
ClearWire is wireless... all the equipment will have to swapped out in 5
years.
Travis
Microserv
Qwest is finally doing better. More dsl revenue.
But I wonder what the 99.00 doesn't include and how much the total
package costs, with extra charges.
They never tell the total price, they just quote a unit price.
And quoting unit prices is fully effective enough. One of my POPs has gone
from 20 customers to 1 customer, as Qwest has aggressively targeted the
area with phone calls to each (!) of my customers 4, 5 and 6 times a week,
offering 1.7 Mbps service for 37.50/month. The contract is vaguely and
worded in very fine print so no one gets that it is an introductory price,
with miscellaneous services and taxes extra. Many will probably rue the
day, but I can't hold on to that POP with one customer.
And how the heck did they get so specific on the customer list? Do they
offer a cut to judas goats?
I begin to think the big guys are now starting the big squeeze. Oh,
expletive deleted.
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