At 9:36 AM -0500 10/22/07, Luke Pack wrote:
I have seen many advertisements be "sneaky". By this I mean they
give real information with the intent to mislead. I take an
approach of honesty in my service. If the customer doesn't
understand, I will take the time to explain what they are getting.
No sneaky phrases or anything. This make it hard to compete though.
I have a competitor with 2.4Ghz that says this in his add "you
connect at 54Mps which is MUCH faster than anyone else around here".
OK, we all know he is saying their connection to the tower. I
happen to know that their main Internet feed is 2 T1s. Now how
messed up is that? I could always launch a comeback with the "don't
be fooled by misleading information" campaign- but I'm still amazed
of the lengths that some will go.
Yeah, the guy I mentioned backs his "12" mbps wireless with a dsl
line at the POP.
Chuck
----- Original Message ----- From: "Travis Johnson" <[EMAIL PROTECTED]>
To: "WISPA General List" <wireless@wispa.org>
Sent: Sunday, October 21, 2007 4:27 PM
Subject: [WISPA] Advertising
Hi,
This issue with ComCast and their p2p connection blocking brings up
another issue I would like to discuss... false advertising.
I have a competitor that is selling "up to 4meg down by 1meg up"
for $34.95 with free installation and no contract. Another
competitor is doing "up to 2meg" for $39.95... yet, when I
purchased their service and did speed tests, the fastest I ever got
was 500kbps. At what point is there a "false advertising" claim to
be made against these companies that are advertising service that
can NEVER been achieved at any time on their network?
I would think if you did speed tests every hour, 24 hours per day
for a week and never got within 90% of their claimed speed, there
could be a case. The damages would be in customers that are
switching from my service to theirs based on their advertising
claims. Each customer should be worth at least 12x the monthly
revenue based on current market values.
Anyone else agree? Or am I way off base here?
Travis
Microserv
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--
-----------------------
Chuck Bartosch
Clarity Connect, Inc.
200 Pleasant Grove Road
Ithaca, NY 14850
(607) 257-8268
Hard work pays off in the future. Laziness pays off now.
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** Join us at the WISPA Reception at 6:30 PM on October the 16th 2007 at ISPCON
**
** ISPCON Fall 2007 - October 16-18 - San Jose, CA www.ispcon.com **
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http://www.ispcon.com/register.php **
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