Using UBNT, we have a zero day ROI.  We pay the salesperson a commission and
the installer is paid by the job.  Thus, the install fee and first month
service covers it all including the price of the radio/antenna.  After that,
the monthly charge comes with not much effort unless the customer turns out
to be high maintenance and with that, we just start charging for service
calls and computer repairs.

Just because one charges a small monthly fee doesn’t mean you can’t have add
on services, higher tiers or other profit areas.  

But even with that, we've had the "cheap skate" discussion before....  some
people will go with the 15 buck slow service no matter what.  Let em'.  You
deal with that type of offer with quality, service and educating your
market.  The worst thing you could do, in my opinion, is to try to join in
their game.  It only associates their low quality standards with you.  Apple
computers doesn’t sell $298 laptops for a reason.

Bob-

-----Original Message-----
From: [email protected] [mailto:[email protected]] On
Behalf Of RickG
Sent: Wednesday, March 24, 2010 3:29 PM
To: WISPA General List
Subject: Re: [WISPA] how to compete with $15 DSL

Sure but I'm more curious about the business model for making money at
such low prices. UBNT is priced right and certainly helps but it would
still be tough to make a profit at only $24.95/month. I havent seen
one a financial discusion on the list in a very long time. I though
market share models died a long time ago. Are people still out there
losing money in the short term in order to make money on the long
term?

On Wed, Mar 24, 2010 at 2:39 PM, Mike Hammett <[email protected]>
wrote:
> Mikrotik, StarOS, or UBNT could all deliver those speeds.
>
>
> -----
> Mike Hammett
> Intelligent Computing Solutions
> http://www.ics-il.com
>
>
>
> --------------------------------------------------
> From: "RickG" <[email protected]>
> Sent: Monday, March 22, 2010 8:19 PM
> To: "WISPA General List" <[email protected]>
> Subject: Re: [WISPA] how to compete with $15 DSL
>
>> If so, with what equipment?
>>
>> On Mon, Mar 22, 2010 at 1:35 PM, Marco Coelho <[email protected]> wrote:
>>> Are you delivering that wireless?
>>>
>>> mc
>>>
>>> On Tue, Mar 16, 2010 at 9:08 PM, Jayson Baker <[email protected]>
>>> wrote:
>>>> That's what we did.  $24.95/mo gets you 12Mbps/6Mbps.  $49.95/mo gets
>>>> you
>>>> 20Mbps/6Mbps.
>>>> We guarantee minimums--not just an "up to" speed.  A lot of people
>>>> really
>>>> like that too.
>>>> Our packages: www.peakinter.net
>>>>
>>>> On Mon, Mar 15, 2010 at 11:14 PM, MDK <[email protected]> wrote:
>>>>
>>>>> One of the things you have to keep in mind, is that you really do have
>>>>> to
>>>>> offer your customers a decent value for their dollars.    35 Bux for a
>>>>> fraction of a meg is darn steep pricing these days.   We offer a 300K
>>>>> for
>>>>> 25
>>>>> and 2 meg for 38.50, which is reasonably competitive.
>>>>>
>>>>> You don't' need to be the cheapest to be "competitive", but you can't
>>>>> be
>>>>> way
>>>>> outside of normal pricing.
>>>>>
>>>>> I'm thinking of throwing up some MIMO gear and offering something like
>>>>> a 7
>>>>> meg service.    Was thinking of making it about 75 / mo.    Not the
>>>>> cheapest.   Not the most expensive, either.     What would 7 meg be in
>>>>> your
>>>>> area?
>>>>>
>>>>>
>>>>>
>>>>> ++++++++++++++++++++++++++++++
>>>>> Neofast, Inc, Making internet easy
>>>>> 541-969-8200  509-386-4589
>>>>> ++++++++++++++++++++++++++++++
>>>>>
>>>>> --------------------------------------------------
>>>>> From: "Kurt Fankhauser" <[email protected]>
>>>>> Sent: Sunday, March 14, 2010 8:05 AM
>>>>> To: "'WISPA General List'" <[email protected]>
>>>>> Subject: [WISPA] how to compete with $15 DSL
>>>>>
>>>>> > Local phone company here just expanded their DSL coverage area and
>>>>> > mailed
>>>>> > out fliers to everyone for $15 DSL. I see no mention of it being a
>>>>> > promotional price. One person said as long as you have it they will
>>>>> > not
>>>>> > raise the rate from $15. Think its for 768k service. Anyways we are
>>>>> > getting
>>>>> > about 1 person a day switching from our $35/month/768k wireless
>>>>> > service
>>>>> to
>>>>> > this DSL. Does anyone have any suggestions as to how to retain these
>>>>> > customers???? They are not even giving us a chance to offer them a
>>>>> > lower
>>>>> > price as they all already have the DSL turned on and been using it
>>>>> > for a
>>>>> > month before they cancel ours.
>>>>> >
>>>>> >
>>>>> >
>>>>> > Kurt Fankhauser
>>>>> > WAVELINC
>>>>> > P.O. Box 126
>>>>> > Bucyrus, OH 44820
>>>>> > 419-562-6405
>>>>> > www.wavelinc.com
>>>>> >
>>>>> >
>>>>> >
>>>>> >
>>>>> >
>>>>> >
>>>>> >
>>>>> >
>>>>> >
>>>>> >
>>>>>
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>>>>> > http://signup.wispa.org/
>>>>> >
>>>>>
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>>>>> >
>>>>> > WISPA Wireless List: [email protected]
>>>>> >
>>>>> > Subscribe/Unsubscribe:
>>>>> > http://lists.wispa.org/mailman/listinfo/wireless
>>>>> >
>>>>> > Archives: http://lists.wispa.org/pipermail/wireless/
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>
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>>>>>
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>>>>> WISPA Wireless List: [email protected]
>>>>>
>>>>> Subscribe/Unsubscribe:
>>>>> http://lists.wispa.org/mailman/listinfo/wireless
>>>>>
>>>>> Archives: http://lists.wispa.org/pipermail/wireless/
>>>>>
>>>>
>>>>
>>>>
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>>>>
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>>>>
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>>>>
>>>
>>>
>>>
>>> --
>>> Marco C. Coelho
>>> Argon Technologies Inc.
>>> POB 875
>>> Greenville, TX 75403-0875
>>> 903-455-5036
>>>
>>>
>>>
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>>>
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>>>
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>>
>>
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>
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