My company has been a reseller of accounting software for 12 years. This idea of co-operative marketing is the model used by the accounting software reseller channel for years. It's the only way you can reach the end-user customer in large numbers.
Face-to-face relationship selling is definitely needed in the witango channel, since this product is very much a "show me" solution. Typically, the vendor pays for representation at events via co-op marketing dollars. A typical co-op plan works where you as the reseller of a witango license get a 5% co-op rebate to be spent on qualified marketing programs. So if you sell, say $50,000 in witango licenses during the year, you would earn $2500 in co-op funds to spend on marketing activities. Hope this helps Regards, Len Wright Plus International Corp www.plusinternational.com Direct: 604-415-2384 Fax:604-415-0830 >>> [EMAIL PROTECTED] 05/16/02 02:33PM >>> Most of the people on this list stuck with the product through the Pervasive disaster. I am sure that Witango is an integral part of our collective livelyhoods. Sure there need to be guidelines but I doubt people on this list would do harm to their bread and butter. Apple has done this for years. Besides, growing Witango is all about reach. With Ent. Does not have the resources to get to all 48 states. They have to take some risks. IMHO opinion this is a very acceptable one. One of the reasons for Apple's survival is their loyalty. One of the reasons for the insane loyalty of their customers is that we have always felt part of Apple or the Apple community. This Witango Evangelist idea does the same thing. The truth is if Witango does not rely on others to promote their product, they'll never get out of Australia. They had to rely on former strangers to be the resellers and distributors. This is just another step down that path. Jose on 5/16/2002 4:39 PM, Mark Bushaw at [EMAIL PROTECTED] wrote: > It seems this could expose With to unnecessary risk. Having unknown people > represent their product? I can just see some representative getting into > trouble > and dragging With into court. Or making elaborate claims that With cannot > support. > Good marketing opportunity, but I'd want _my_ people representing _my_ > company. > Mark Bushaw > > On 16 May 2002 at 15:28, Jose Kuhn wrote: > >> Guys and Gals, >> >> >> Almost every state university system has a yearly technology conference(In >> North Carolina it's called NC CAUSE). There are always vendors there (Apple, >> Dell, IBM, M$...etc) Of course this may cost some money but shouldn't >> Witango have a presence at each of those? >> >> If there was a group of Witango evangelist that could set up a Witango booth >> at such conferences, this could be a great way to market the product after >> v5 is rolled out. The distributors are too few in number to cover all of the >> states so this is where the Witango Evangelist comes in. Have a Witango demo >> day at Comp USA. >> >> >> Heck, Apple has had volunteers in the past with the Apple Demo Days. >> >> I may be weird but I believe this is a good thought!! >> >> Jose >> >> ________________________________________________________________________ >> TO UNSUBSCRIBE: send a plain text/US ASCII email to [EMAIL PROTECTED] >> with unsubscribe witango-talk in the message body > > > ________________________________________________________________________ > TO UNSUBSCRIBE: send a plain text/US ASCII email to [EMAIL PROTECTED] > with unsubscribe witango-talk in the message body -- Webologies 150 Robinette Drive Waynesville, NC 28786 828.627.1994 http://www.webologies.com ---------------------------------------------------------------------------- "You can't make an omelet without breaking eggs" Boris Badenov ---------------------------------------------------------------------------- ________________________________________________________________________ TO UNSUBSCRIBE: send a plain text/US ASCII email to [EMAIL PROTECTED] with unsubscribe witango-talk in the message body ________________________________________________________________________ TO UNSUBSCRIBE: send a plain text/US ASCII email to [EMAIL PROTECTED] with unsubscribe witango-talk in the message body
