Hi, Due to budgeting, the grass roots (Evangelist) approach is most likely going to be the main marketing direction for at least the time being.
I for one applaud the effort that Jose is doing on getting the word out, count me in. But, as Michael stated there needs to be marketing director hired/assigned/appointed that can coordinate the (Banners, shirts, brochures...). Also, there is a place for the competent evangelists that can answer all the questions and the Sale "Closer" Infrastructure. Because after all the talking is done the customer says "OK, how do I buy" and if that question is not handled correctly and timely then the sale is lost So where do I buy the grass seed ;-) Ben Johansen - http://www.pcforge.com Authorized WiTango Reseller http://www.pcforge.com/WiTangoGoodies.htm Latest downloads & List Archives @ http://www.witango.ws -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]] On Behalf Of Jose Kuhn Sent: Wednesday, May 22, 2002 3:37 PM To: Multiple recipients of list witango-talk Subject: Re: Witango-Talk: WitangoMarketing Evangelist Idea The thought came from the idea that With/Witango does not have the resources to be at every little conference/expo but If with came up with the sales materials (Banners, shirts, brochures, CD's) we have enough people on this list to start evangelizing Witango (as well as our personal services). It could be just like Apple with their "Apple demo days" dog and pony show. Apple hires, for peanuts, a group of Mac Fanatics to represent the company at Comp USA, Sears, ... Etc. (The only thing is that we would probably be donating our time.) These people are not veteran sales people, they are users with a passion. Most people can sell if they have a passion for the product!! Almost every State University system has a yearly expo/conference. Witango needs to be there. When I went to a NC Cause conference, I had a positive experience when an Apple Rep talked me through the "Rhapsody" (Mac OS X's Grandfather) Project builder and had me create a Word processor in 10 minutes. Same thing with Witango. Also we as Witango evangelists need to get the word out with the various news channels. I have told Maccentral.com about important Witango News and it generally gets "aired" with 48 hours. All of us get our tech news through a variety of channels, we need to help With/Witango (as it also helps our livelyhood) get the news out. Granted, if this gets big enough, there needs to be some structure to it. On final thought!! Heck every time we sell our Web App services are we not selling Witango too? Jose on 5/22/02 5:40 PM, ServerSmiths Tango Development at [EMAIL PROTECTED] wrote: > on 5/22/02 1:45 PM, Nicholas Froome at [EMAIL PROTECTED] wrote: > >> IMHO WiTango sells itself. Count me in for UK evangelism! > > I have not been following this thread but the comment above did prompt me to > comment. > > The idea that a product "sells itself" is dear and close to anyone's heart > that works to a high standard and who assumes other people work to a > similarly high standard. They assume that the savvy consumer will perceive > the superior value if only they are shown the light. > > But if that was true Tango would be the market leader as it was certainly > shown to a wide array of people throughout it's life. But they bought > (possibly) inferior products that were sold more effectively. The Lasso > product comes immediately to mind (probably Cold Fusion, also). Blueworld > made a big splash at a MacWorld by buying a huge banner space that you had > to look at as you rode down the elevator to the show floor. Everyone thought > they had a "big presence" even though (as I remember) they didn't even have > a booth. > > There is a very great difference between a capable salesperson and a capable > developer/evangelist. One may or may not know what he is talking about but > will sell the product (no matter what it is) and the other will competently > answer questions all day long as he starves to death because he never asks > for the sale. > > I was in sales for over 20 years and know of where I speak. > > If WiTango has not yet obtained the services of a top flight sales manager > who can drive their sales efforts they will have a tough row to hoe. > > I'm hoping for the best. > > And of course I have to get in my engineers selling stuff joke (and HP set > the standard for that). > > > HP is about to open a chain of sushi bars world-wide. Of course they want to > sell the product on it's merits and so are calling the chain . . . > > > "Cold, Dead Fish". > > > > Michael Heth > Web Information Architect > > > __________________S E R V E R S M I T H S__________________ > > http://www.serversmiths.com/ > > Technology Infrastructure Provider > > I N T E R N E T P R E S E N C E S O L U T I O N S > > | EWordSmith | LightningSite | Enigma.Engine | > > ________M A R I N C O U N T Y C A L I F O R N I A________ > > > > ________________________________________________________________________ > TO UNSUBSCRIBE: send a plain text/US ASCII email to [EMAIL PROTECTED] > with unsubscribe witango-talk in the message body -- Webologies 150 Robinette Drive Waynesville, NC 28786 828.627.1994 http://www.webologies.com __________________________________________________________________ Karen Sympathy: "Bullwinkle, Do you know how to repell?" Bullwinkle: " Why sure. We've been repelling audiences for years!" __________________________________________________________________ ________________________________________________________________________ TO UNSUBSCRIBE: send a plain text/US ASCII email to [EMAIL PROTECTED] with unsubscribe witango-talk in the message body ________________________________________________________________________ TO UNSUBSCRIBE: send a plain text/US ASCII email to [EMAIL PROTECTED] with unsubscribe witango-talk in the message body
