Until Witango can get an appreciable market share, I will use "buzzwords" as best I can to land the client. Unfortunately, I get too many blank stares when I even mention the product. I have clients that I have had for 8 years that now know exactly what Witango is and does only because I educate them on it. I think the best way to educate a new market is to use Witango itself in their projects. Once the client is landed, the speed at which things can be accomplished makes the product sell itself.

If you don't get the project, you don't use the product. If you don't use the product, nobody knows what it can do. Sad, I know, but true.

I agree with John but I say to customers I use and XML generating engine
call WiTango which writes its code in XML. This seems to give them a
buzzword they understand as well as a new word they have trouble saying to
chew on latter.

Dan
--
Dan Stein
Digital Software Solutions
799 Evergreen Circle
Telford PA 18969
Land: 215-799-0192
Mobile: 610-256-2843
Fax 413-410-9682
FMP, WiTango, EDI,SQL 2000
[EMAIL PROTECTED]
www.dss-db.com


 From: John McGowan <[EMAIL PROTECTED]>
 Reply-To: [EMAIL PROTECTED]
 Date: Fri, 10 Jan 2003 08:25:15 -0600
 To: Multiple recipients of list witango-talk <[EMAIL PROTECTED]>
 Subject: Re: Witango-Talk:  What to call it

 Dude,

 I believe the term they're all throwing around is "XML Execution Engine"

 Personally I think the term sucks.  "ASCII Execution Engine" would be
 just as descriptive.  These types of deceptive tactics will only slow
 the growth and popularity of Witango.  People need to know what we're
 using, *and why* so they tell all their friends about it.

 I would never use that term, because I'd feel silly if it made it's way
 to someone who knows what they're talking about, someone who understands
 how proprietary Witango really is.  The usage of XML in the saved file
 format is no more usefull than the fact that it's in ASCII.  Especially
 when you consider the changes that With made to the license agreement.
 I can't find a copy of the agreement right now, but I'm pretty sure it
 states that you aren't allowed to use the XML generated by the dev
 studio for anything but running on the app server, or editing with the
 dev studio.  Which makes using things like JT a violation of the license
 agreement.  So, ASCII, Binary, XML, Hindu,  It really doesn't matter
 what format the taf and tcf files are saved in.

 The only good thing about the file format is that you can open it up in
 notepad to fix a problem when the dev studio decides to corrupt it for
 you...  I'd better check the license agreement about using that third
 party tool with the source code though.  ;)

 /John

 P.S. I'm not trying to start any kind of flame war here... Those of you
 that met me at the developers conference already know how I feel about
 this issue.  I already know I'm alone on this, and don't need to be
 reminded...


 Web Dude wrote:

 I saw this somewhere on the list before but can't seem to find it now.

 I have a perspective client I have been trying to land for the last
 month. It is looking good, but they are asking for a list of
 development tools that will be used in the project. I am worried that
 stating I use Witango, will give me the blank stare I have seen from
 other perpective clients I have tried to  woo.

 Someone on the list in the past came up with an excellent short
 explanation of what Witango is or does using the word XML which is
 definitely a buzzword these days.

 I need some good examples of what to tell this client so I can have a
 good shot at the deal. Any ideas????

 Thanks!

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