Due to its domination of the marketplace, I usually tell people that Tango
(Witango) is like ColdFusion only better, and it'll save them
money because
development time is cut drastically. I've never had anyone balk at that.

Just my $.02

Better-faster-cheaper is always a hard argument to beat.

However:

The ASP/CF crowd usually pitches integration with other environments, low risk in following the herd, and the zillion trained geeks who you can find to work on projects. Marketing-wise, we need to develop the antidote to that pitch, because it's basically FUD of new or lesser known technologies. Sad but true that many prefer known mediocrity vs less known excellence.

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