All - I understand your feelings on this matter.
Since I'm trying to be a little more open with my community, I will spill a few of my own thoughts on this situation. First off, "Tango" was a name used for a computer product from a Canadian Corporation. When Pervasive purchased Everyware outright, they certainly gained the rights to use "Tango" in Canada, but they renamed the product to "Tango 2000". There are probably a few reasons for this, but they were likely not able to, or not willing to acquire the rights to use "Tango" in the US. When With Imagination purchased the software, this was again likely the case, and they decided to use a never before seen word "Witango" rather than chase down the legal standing of the previous names of the product. I'm now in a similar position. My hunch is that the word "Tango" is not available in the US market. I haven't asked my lawyer to look into the matter yet, but I suspect that I'll find out that some other company has the word locked up tight, or that it still lies in the hands of Pervasive. Leaving the legal side of things, there are several other aspects to consider. I decided back at the beginning that my first strategic goal was to produce version 6 and sell it to current users and people who already knew of the product. I determined that this was the best way forward and this group of people either (like yourselves) knew the product by many names, or only know the product as Witango (it was its name for 9 years after all). Whatever the case, selling "Witango" wasn't going to cause me any problems with this crowd, even if the word doesn't roll off the tongue. I do realize that there might be some negative connotations with people in this group, but I figure it's still an overall better course of action to send them an email with a name they recognize, than one they don’t. There is also a pragmatic aspect to this decision. Simply finding and replacing "Witango" with "Tango" or any other word would've added a considerable amount of work to the project. Work I consider secondary to the development and release of version 6. That said, we are likely to rebrand the product to an entirely new name within the next year. Initially I thought that I would wait until version 7 (2-3 years), but as we lay out our development and marketing plans, it's looking like we should change it a little sooner. We will announce our plans when they have been solidified. Thank you for your comments. Feedback on all aspects of Witango is incredibly helpful. I've already added features and made some significant changes to product development based on information from users. Best, Robert -----Original Message----- From: Wayne Irvine [mailto:[email protected]] Sent: Wednesday, October 20, 2010 5:14 AM To: [email protected] Subject: Witango-Talk: What's in a name? A rose would smell as sweet, yadda yadda. Just wondering about the name 'Witango'. I knew the product when it was called Tango, which had a nice ring to it and brought about images of serious gentlemen and ravishing ladies entwined in something that was midway between a dance and a domestic. I believe the name change was force on 'With Imagination' (there's a clue to where the WI came from) when they negotiated rights to the product from Everywhere (IIRC). I wonder if this requirement is still valid? I for one would love a return to the old name now that With Imagination (who proved to be 'without' at least as far as Tango went) are no longer part of the equation. Might also make the logo design a bit simpler. Wayne irvine ---------------------------------------- To unsubscribe from this list, please send an email to [email protected] with "unsubscribe witango-talk" in the body. ---------------------------------------- To unsubscribe from this list, please send an email to [email protected] with "unsubscribe witango-talk" in the body.
