Thanks for that Robert. As the bard said, "A rose by any other name would smell 
as sweet", and I'll stick with Tango/Witango/<insert other name here> no matter 
the moniker.

Wayne Irvine

On 21/10/2010, at 1:14 AM, Robert Shubert wrote:

> All -
>
> I understand your feelings on this matter.
>
> Since I'm trying to be a little more open with my community, I will spill a 
> few of my own thoughts on this situation.
>
> First off, "Tango" was a name used for a computer product from a Canadian 
> Corporation. When Pervasive purchased Everyware outright, they certainly 
> gained the rights to use "Tango" in Canada, but they renamed the product to 
> "Tango 2000". There are probably a few reasons for this, but they were likely 
> not able to, or not willing to acquire the rights to use "Tango" in the US. 
> When With Imagination purchased the software, this was again likely the case, 
> and they decided to use a never before seen word "Witango" rather than chase 
> down the legal standing of the previous names of the product.
>
> I'm now in a similar position. My hunch is that the word "Tango" is not 
> available in the US market. I haven't asked my lawyer to look into the matter 
> yet, but I suspect that I'll find out that some other company has the word 
> locked up tight, or that it still lies in the hands of Pervasive.
>
> Leaving the legal side of things, there are several other aspects to 
> consider. I decided back at the beginning that my first strategic goal was to 
> produce version 6 and sell it to current users and people who already knew of 
> the product. I determined that this was the best way forward and this group 
> of people either (like yourselves) knew the product by many names, or only 
> know the product as Witango (it was its name for 9 years after all). Whatever 
> the case, selling "Witango" wasn't going to cause me any problems with this 
> crowd, even if the word doesn't roll off the tongue.
>
> I do realize that there might be some negative connotations with people in 
> this group, but I figure it's still an overall better course of action to 
> send them an email with a name they recognize, than one they don’t.
>
> There is also a pragmatic aspect to this decision. Simply finding and 
> replacing "Witango" with "Tango" or any other word would've added a 
> considerable amount of work to the project. Work I consider secondary to the 
> development and release of version 6.
>
> That said, we are likely to rebrand the product to an entirely new name 
> within the next year. Initially I thought that I would wait until version 7 
> (2-3 years), but as we lay out our development and marketing plans, it's 
> looking like we should change it a little sooner. We will announce our plans 
> when they have been solidified.
>
> Thank you for your comments. Feedback on all aspects of Witango is incredibly 
> helpful. I've already added features and made some significant changes to 
> product development based on information from users.
>
> Best,
>
> Robert
>
> -----Original Message-----
> From: Wayne Irvine [mailto:[email protected]]
> Sent: Wednesday, October 20, 2010 5:14 AM
> To: [email protected]
> Subject: Witango-Talk: What's in a name?
>
> A rose would smell as sweet, yadda yadda.
>
> Just wondering about the name 'Witango'. I knew the product when it was 
> called Tango, which had a nice ring to it and brought about images of serious 
> gentlemen and ravishing ladies entwined in something that was midway between 
> a  dance and a domestic.
>
> I believe the name change was force on 'With Imagination' (there's a clue to 
> where the WI came from) when they negotiated rights to the product from 
> Everywhere (IIRC). I wonder if this requirement is still valid?
>
> I for one would love a return to the old name now that With Imagination (who 
> proved to be 'without' at least as far as Tango went) are no longer part of 
> the equation.
>
> Might also make the logo design a bit simpler.
>
> Wayne irvine
>
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