[guardian.uk]
The Wall Street Journal used a controversial scheme to boost its European
circulation by allowing sponsors to buy copies in bulk from as little as
1¢. Photograph: Mark Lennihan/AP
One of Rupert Murdoch's most senior European executives has resigned
following Guardian inquiries about a circulation scam at News
Corporation's flagship newspaper, the Wall Street Journal.
The Guardian found evidence that the Journal had been channelling money
through European companies in order to secretly buy thousands of copies of
its own paper at a knock-down rate, misleading readers and advertisers
about the Journal's true circulation.
...
The bizarre scheme included a formal, written contract in which the
Journal persuaded one company to co-operate by agreeing to publish
articles that promoted its activities
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rest:
http://www.guardian.co.uk/media/2011/oct/12/wall-street-journal-andrew-langhoff
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