On Wed, 12 Oct 2011, Doug Elrod wrote:

On Oct 12, 2:33 pm, Steven Otte <[email protected]> wrote:
Oh, that's our Rupe! Is there an ethical convention he WON'T violate?!

Wow.  41% of the European edition daily "sales" in 2010 were due to
this scheme?  And they're claiming it passed legal muster?  AND was
approved by the Audit Bureau of Circulation?  We'd better have a
follow up report on WHAT IS GOING ON AT THE ABoC!

-Doug Elrod ([email protected])
 This ranks pretty high among the duties a newspaper owes its
advertisers, doesn't it?

In the USofA this type of game playing has led to some pretty
hefty court cases, fines, penalties, paybacks-to-advertisers,
and... even some criminal prosecutions.

About five years ago a bunch of Newsday ...  ah, here we go:

[NY Times]

Six people pleaded guilty last week to federal conspiracy charges, admitting they helped inflate circulation figures at Newsday and the Spanish-language publication Hoy.

The pleas, entered in Federal District Court in Brooklyn on Friday and Monday, brought to nine the number of people who have pleaded guilty so far in the scandal.

Newsday has acknowledged that between 2000 and 2004, it inflated its circulation by nearly 100,000 copies on weekdays and Sundays. Hoy doubled its reported circulation, prosecutors said.

The five people who pleaded guilty Friday and another former executive who pleaded guilty on Monday face between 4 and 20 years in prison
  ------
http://www.nytimes.com/2006/05/29/business/29paper.html

danny "don't know if they've actually served time" burstein

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