A client today asked a very valid question to me about web standards, SPAM
and accessibility - I had to think on it and said I'd get back to him on it.

Let's look at this issue by issue, but first let me set the stage so to
speak. This is a US Company based in Oregon and has clients across the
world. He has a current web presence and while acceptable in IE and Moz,
he'd like the site design updated to reflect the new technologies available.

First we have standards - pretty easy sell - build the site right and it
will display as intended. Does this mean that his staff webmaster HAS to
learn XHTML or CSS or is there a way to be standards compliant and use html
only with the PROPER use of tags?

Next we have SPAM - sore subject for everyone I know - however there are
legitimate reasons to send an UNSOLICITED e-mail: Perhaps due to a referral
from an existing client for example. Additionally, under current US Law
which pre-empts the existing state laws which in some cases were stricter
than the New Federal CAN-SPAM law that went into effect on Jan.1, 2004,
which merely requires that the e-mail be truthful in its content and be
honest in its presentation and header information - must be from the person
it claims to be and contact information must be valid - for a legitimate
business, this is not an issue - but the question is - How should one state
that at the foot of an e-mail message?

Lastly, accessibility - while it would be optimal to be able to provide
level of quality presentation to ALL, browser limitations prevent that. So
the question arises - how far should one really go in a business site?

Does one really need to use all the tools needed to attain WAI AAA
certification for the average small business? Being a US-based business with
Federal contracts, the client has no problem attaining Section 508
conformance but is confused regarding the more stringent and demanding rules
regarding the WAI as well as EU/UK/Australian laws.

To be honest, I couldn't answer everything via research and so that is the
reason for the post.

And relating to the previous subject being active, yes this in on-topic but
perhaps waver on the edge in regards to the SPAM issue if one does not
consider the new laws in effect as a sort of web standard for communication.
I apologize in advance for this.

Sincerely,
 
Brian Grimmer
 
theGrafixGuy
http://www.thegrafixguy.com 
503-887-4943
925-226-4085 (fax)


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