> Try it - watch their eyes glaze as you show how the
> competitors' sites don't validate.

Of course if you talk them about it in terms of standards and
validation and doctypes they are going to get bored and stop
listening. The overall language and structure of Russ's article is not
appropriate for client (sorry Russ) and I don't think its meant to be.
Its aimed at us developers.

Read that Adaptive Path article - or just read the headings:

- Speed Development
- Simplify Maintenance, Increase Opportunity
- Open Up Access Options
- Reduce Bandwidth Costs
- Improve User Experience

Whats there for a client not to like? 

I think we probably agree here - the technical detail of hows it done
is your problem, not theirs. They just want to know about the end
result in practical terms they can understand.

-- 
Mark Stanton 
Gruden Pty Ltd 
http://www.gruden.com
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