Derek Featherstone wrote:
On 10/7/05, John Allsopp wrote:
Get them to ask Hitwise to justify the recommendation, based on
anything other than handwaving and superstition.
I'd be interested in their response :-)
I think it is safe to say that we would *all* be interested in their
response, if they prepare one at all...
Cheers,
Derek.
Well, this is a topic that brings out the emotions!
Andreas and the others type faster than I do ;-) but we're all on the
same page.
My understanding is that Google reads the description tag, and displays
it on the results page - if there isn't a tag, it displays the first 100
or so characters - but doesn't use it in the ranking calculation, which
is based on page content (or reading the entrails of a goat - it depends
which school of thought you subscribe to).
As to Hitwise, pfft! I doubt they'll even respond. SEO (the way they
do it) is just a con job IMHO
Cheers
Mark Harris
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