Al Sparber:
I think you raise a very "valid" point. People who rely on a web site
to make money tend to have a much different view of such things and
use much different criteria to judge the merits of various techniques.
Nice pun.
The usually reason cited in support of new windows for money makers is
that they improve "conversion". However, AFAIK there is no evidence to
support this, and in all the literature I have read (outside of
opinions expressed in mailing lists) I am yet to come across a
recommendation (with proof) that popping new windows is a good practice
to improve conversion. There are examples that recommend against it,
including one from an e-marketeer.
I think the concept of opening new windows belongs in the same bin as
"the three click rule" and "the magic number seven" (not related to you
in any way Al).
It is far easier for a user to open a new window when required, than to
circumvent new windows from opening when they're not wanted.
kind regards
Terrence Wood.
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