From: "Terrence Wood" <[EMAIL PROTECTED]>
The usually reason cited in support of new windows for money makers is that they improve "conversion". However, AFAIK there is no evidence to support this, and in all the literature I have read (outside of opinions expressed in mailing lists) I am yet to come across a recommendation (with proof) that popping new windows is a good practice to improve conversion. There are examples that recommend against it, including one from an e-marketeer.
You might be right about new windows being a fiscal non-issue when examined or tested. We do have experience with some frameset impact, that are downright interesting.
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