On Jul 24, 2007, at 1:19 PM, [EMAIL PROTECTED] wrote:
That way the customer doesn't go wondering thru the other website
and forget to come back to mine.
If you go to the mall, would you be happier if every store you
entered assigned a staff member to accompany you so you don't "forget
to come back"? I don't think so. If you're looking for a specific
item, you're likely to be comparison shopping and perfectly capable
of remembering which store has what you want and finding your own way
back. If you're just browsing, then you'll remember stores that offer
a pleasant experience - friendly and helpful staff, selection and
quality of merchandise and ambiance - and will probably go back, even
eventually mke a purchse, perhaps become a regular customer. If the
experience is unpleasant - heavy handed sales techniques, poor
quality, dingy premeises - you're equally likely to remember, never
to return... Probably the two most insulting customer relations
postures are coercion and insulting the customer's intelligence.
Further, it's a misunderstanding of the dynamics of the relationship
to speak of users visiting your site. On the contrary, the user is
extending an invitation to your site to visit HER browser, on HER
computer, in HER home or workplace, so you (we) are beholden to the
highest standards of courtesy and respect, if you hope to be invited
back.
Andrew
http://www.andrewmaben.net
[EMAIL PROTECTED]
"In a well designed user interface, the user should not need
instructions."
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