Links to other websites that are opened in a separate window from my
websites using target="_blank" don't go to competitors' websites.  They are
simply informational.

 

  _____  

From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On
Behalf Of Andrew Maben
Sent: Tuesday, July 24, 2007 1:16 PM
To: [email protected]
Cc: Andrew Maben
Subject: Re: [WSG] Using target="_blank"

 

On Jul 24, 2007, at 1:19 PM, [EMAIL PROTECTED] wrote:





That way the customer doesn't go wondering thru the other website and forget
to come back to mine.

 

If you go to the mall, would you be happier if every store you entered
assigned a staff member to accompany you so you don't "forget to come back"?
I don't think so. If you're looking for a specific item, you're likely to be
comparison shopping and perfectly capable of remembering which store has
what you want and finding your own way back. If you're just browsing, then
you'll remember stores that offer a pleasant experience - friendly and
helpful staff, selection and quality of merchandise and ambiance - and will
probably go back, even eventually mke a purchse, perhaps become a regular
customer. If the experience is unpleasant - heavy handed sales techniques,
poor quality, dingy premeises - you're equally likely to remember, never to
return... Probably the two most insulting customer relations postures are
coercion and insulting the customer's intelligence.

 

Further, it's a misunderstanding of the dynamics of the relationship to
speak of users visiting your site. On the contrary, the user is extending an
invitation to your site to visit HER browser, on HER computer, in HER home
or workplace, so you (we) are beholden to the highest standards of courtesy
and respect, if you hope to be invited back.

 

Andrew

 

 <http://www.andrewmaben.com/> http://www.andrewmaben.net

 <mailto:[EMAIL PROTECTED]> [EMAIL PROTECTED]

 

"In a well designed user interface, the user should not need instructions."





 


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