I really have to wonder just how ignorant Target really is, or was the 
decision to implement or act based on a calculated risk. I believe many 
larger corporations will make some decisions based on the probability of the 
plan backfiring (or them getting caught) versus the plan's profitability.

An example could be a manufacturer faced with a flaw found in their 
production. They might weight the risks, even calculate settlement amounts 
in advance, then look at recall costs... ultimately taking the low road. Am 
I wary of large corporations? Yes, and government too. I founded a 
corporation 15 years ago, a small one, but I have had some exposure to some 
things that were, well, less than cool I'll say.

Target sort of proved they are in the latter category because they were 
informed of the problems and the specifics of how to address them, yet they 
chose not to act. Hindsight may tell them that this was foolish, or maybe 
they're a really stubborn company. But there may be another possibility. Who 
knows, maybe they are members of some business club/group/union whose 
members begged them to fight it so a precedent wouldn't be set and thus they 
wouldn't have to act themselves. Just speculation, right?

@Steve Olive:
> Some people have mentioned converting books into
> Braille and audio formats as too difficult. This is wrong
> and there are specific exemptions in copyright legislation
> that permit this, without the publishers' express permission.

I was the person stating that copies in Braille are made for copyrighted 
books in the US (for free, so easy), with the copyright holders permission. 
Two things you mentioned specifically prompted me to respond:

1) "Audio formats."
    This is true. It's been a couple of years since I've filled out an 
application but if I recall seeing Braille and Phonographs Records (if I 
recall the terminology). Thanks for reminding me of this.

2) "Without the publishers' express permission"
    I recall seeing a checkbox asking me if it was okay that copies in the 
above mentioned formats be made. Like I said, it's been a couple of years... 
is it an automatic conversion that's done with all applicable works 
nowadays?

Thanks. Again, sorry to all if this email strays off topic too much.

Respectfully,
Mike Cherim



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