I've had more success in presenting standards compliance and accessibility issues as usability issues. Is the site usable for people that are color blind, wear bifocals, have different navigation preferences, have limited use of hands, etc? Then it becomes a discussion about which options to implement, not about if there should be any options implemented. That gives the decision makers the appearance of being in control, and they like that.
Of course, while that discussion is going on, you are also planning to implement things like img attributes and guiding them towards the best options. Biz owners tend to understand usability when it's presented in terms of their user/ customers - how to attract them, how to get them to buy more. You will be more successful in selling standards compliance and accessibility if you are perceived as the voice of your customer's customer. Christie Mason ******************************************************************* List Guidelines: http://webstandardsgroup.org/mail/guidelines.cfm Unsubscribe: http://webstandardsgroup.org/join/unsubscribe.cfm Help: [EMAIL PROTECTED] *******************************************************************
