Here are the “golden” tips · Winning formula: simplicity, brevity, accuracy
· In a press release, the headline should tell the journalist what it is about and if possible the strongest point being made · If not contained in the headline, the strongest point and most important facts should be contained as close to the top as possible. · Use the Who, What, Why, When, Where, How formula to make sure all the relevant facts are contained. · Clear, simple, concise sentences. Try to restrict yourself to one idea per sentence (average 20 words per sentence). · Keep press releases to one page if possible (three to six paragraphs) · State clearly who the press release is to and where it is from · Discard unrelated or unnecessary information · Don’t state the obvious - nobody has the time On 22 February 2013 17:21, morgan phaahla <[email protected]> wrote: > Greetings! > > I thought I would contribute by observing from afar as usual but I > was compelled to come to the defence of the statement by Limpopo YL > precisely because cde Alex seems to have over-exaggerated issues as if the > statement is entirely devoid of sensible content. > > The so-called need to improve "technically" is no exception to Limpopo YL > statement. As cde Rich pointed out, "We all need improvements in many ways > than one, all of us." I thought you had a point driven home by suggesting > that you will "talk to VC in the CU to circulate for us basic, intermediate > and advanced tips on media statements." And I saw this as a project that > will facilitate optimum involvement of all PYA components in the entire > process. > > But I was disappointed by your last posting bordering on a caricature of > the author. These negative tendencies are eroding the political integrity > and moral standing of our movement. Accordingly, we should resist any > temptation to overstate our sense of self-importance and egotistical > disregard of others. > > I remain, > Morgan Phaahla > > "Sometimes, if you wear suits for too long, it changes your ideology." - > Joe Slovo > > --- On *Fri, 2/22/13, richard mamabolo <[email protected]>* wrote: > > > From: richard mamabolo <[email protected]> > > Subject: Re: [YCLSA Discussion] ANCYL Limpopo Press Statement on Premier > Mathale 's State of the Province Address.doc > To: [email protected] > Date: Friday, February 22, 2013, 5:45 AM > > > I think your points are driven home. Let's refrain from hitting below > the belt Comrades. We all need improvements in many ways than one, all of > us. > > Richard > -- > -- > You are subscribed. This footer can help you. > Please POST your comments to [email protected] or reply to > this message. > You can visit the group WEB SITE at > http://groups.google.com/group/yclsa-eom-forum for different delivery > options, pages, files and membership. > To UNSUBSCRIBE, please email [email protected]. > You don't have to put anything in the "Subject:" field. You don't have to > put anything in the message part. All you have to do is to send an e-mail > to this address (repeat): [email protected] . > > --- > You received this message because you are subscribed to the Google Groups > "YCLSA Discussion Forum" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > For more options, visit https://groups.google.com/groups/opt_out. > > > > -- > -- > You are subscribed. This footer can help you. > Please POST your comments to [email protected] or reply to > this message. > You can visit the group WEB SITE at > http://groups.google.com/group/yclsa-eom-forum for different delivery > options, pages, files and membership. > To UNSUBSCRIBE, please email [email protected]. > You don't have to put anything in the "Subject:" field. You don't have to > put anything in the message part. All you have to do is to send an e-mail > to this address (repeat): [email protected] . > > --- > You received this message because you are subscribed to the Google Groups > "YCLSA Discussion Forum" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > For more options, visit https://groups.google.com/groups/opt_out. > > > -- -- You are subscribed. This footer can help you. Please POST your comments to [email protected] or reply to this message. You can visit the group WEB SITE at http://groups.google.com/group/yclsa-eom-forum for different delivery options, pages, files and membership. To UNSUBSCRIBE, please email [email protected] . You don't have to put anything in the "Subject:" field. You don't have to put anything in the message part. All you have to do is to send an e-mail to this address (repeat): [email protected] . --- You received this message because you are subscribed to the Google Groups "YCLSA Discussion Forum" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/groups/opt_out.
