Castro and the VC thanks for taking us forward to the direction we need. Other 
comrades as well, your inputs have helped shape the discussion properly 
regardless whether we agree or differ in parts or whole of the content of your 
inputs including perceptions and assumptions.

The proposal by the VC takes the discussion to the highest level. It's also 
programmatic and developmental.

Each one teach one.

Amandla,
Alex
Sent by
Alex Mohubetswane Mashilo
________________________________
From: Klaas Nono Mabunda <[email protected]>
Sender: <[email protected]>
Date: Sat, 23 Feb 2013 04:42:09 +0000
To: <[email protected]>
ReplyTo: <[email protected]>
Subject: Re: [YCLSA Discussion] ANCYL Limpopo Press Statement on Premier 
Mathale 's State of the Province Address.doc

Thank you so much VC, it is very useful and will adhere to the advices

.
.
Klaas Nono Mabunda
ANCYL Limpopo Provincial Spokesperson
0827304331
0794304331
0867182705 (fax)
[email protected]
[email protected]
________________________________
From: Dominic Tweedie <[email protected]>
Sender: [email protected]
Date: Sat, 23 Feb 2013 06:22:55 +0200
To: YCLSA EOM Forum<[email protected]>
ReplyTo: [email protected]
Subject: Re: [YCLSA Discussion] ANCYL Limpopo Press Statement on Premier 
Mathale 's State of the Province Address.doc


Thanks Cde Castro,

Thanks for taking the lead on this. And also for giving the example that you 
give all the time, of confidence and boldness. You are a role model by now, my 
comrade.

Nearly all of these points you give are good. I am sure you will not mind if I 
differ a little, and add a little more, here and there.

The first thing I feel bound to say is: Try to write in prose, and not in 
bullet points. The reasons for this, we can discuss another time.

In press releases, the main thing you are trying to do is to complete as much 
of the journalist's work as you possibly can, so as to make it very easy for 
the journalist to use your story. In doing so, you must realise that most of 
the time, if only by the law of averages, the journalist is not going to be 
able to get a long story in the paper.

This is why you must be brief. In other words: Don't give the journalist the 
hard work of reducing the length. Do it yourself.

Write like a journalist would write. In short sentences. And also, in short 
paragraphs.

The journalist is going to have to contact somebody. Your e-mail by itself is 
not enough. There will have to be a phone call, as well. Therefore you must put 
a phone number at the bottom. No phone number, no story.

I would also say: Do state the obvious. Do not presume that the journalist, or 
the reader, knows what may be obvious to you.

But also, do not, if you can possibly avoid it, try to tell more than one story 
in a press release. Instead, make two or more press releases. Your stories will 
have much better chances of getting published, that way.

This year, I am going to try to create an "Agitprop" course for the CU, which 
will include this thing of press releases, and also other things like flyers, 
posters, T-shirts, radio, graphic images, layout, and many other things having 
to do with agitational propaganda.

Any ideas or advice or contributions from the collective on this matter of 
Agitprop in general will be gratefully received. You can post them to this 
forum, starting from now.

VC







On 22 February 2013 23:15, Castro Ngobese 
<[email protected]><mailto:[email protected]>> wrote:



Here are the “golden” tips

•         Winning formula: simplicity, brevity, accuracy

•         In a press release, the headline should tell the journalist what it 
is about and if possible the strongest point being made

•         If not contained in the headline, the strongest point and most 
important facts should be contained as close to the top as possible.

•         Use the Who, What, Why, When, Where, How formula to make sure all the 
relevant facts are contained.

•         Clear, simple, concise sentences. Try to restrict yourself to one 
idea per sentence (average 20 words per sentence).

•         Keep press releases to one page if possible (three to six paragraphs)

•         State clearly who the press release is to and where it is from

•         Discard unrelated or unnecessary information

•         Don’t state the obvious - nobody has the time





On 22 February 2013 17:21, morgan phaahla 
<[email protected]><mailto:[email protected]>> wrote:
Greetings!

I thought I would contribute by observing from afar as usual but I was 
compelled to come to the defence of the statement by Limpopo YL precisely 
because cde Alex seems to have over-exaggerated issues as if the statement is 
entirely devoid of sensible content.

The so-called need to improve "technically" is no exception to Limpopo YL 
statement. As cde Rich pointed out, "We all need improvements in many ways than 
one, all of us." I thought you had a point driven home by suggesting that you 
will "talk to VC in the CU to circulate for us basic, intermediate and advanced 
tips on media statements." And I saw this as a project that will facilitate 
optimum involvement of all PYA components in the entire process.

But I was disappointed by your last posting bordering on a caricature of the 
author. These negative tendencies are eroding the political integrity and moral 
standing of our movement. Accordingly, we should resist any temptation to 
overstate our sense of self-importance and egotistical disregard of others.

I remain,
Morgan Phaahla

"Sometimes, if you wear suits for too long, it changes your ideology." - Joe 
Slovo

--- On Fri, 2/22/13, richard mamabolo 
<[email protected]><mailto:[email protected]>> wrote:

From: richard mamabolo <[email protected]><mailto:[email protected]>>

Subject: Re: [YCLSA Discussion] ANCYL Limpopo Press Statement on Premier 
Mathale 's State of the Province Address.doc
To: [email protected]<mailto:[email protected]>
Date: Friday, February 22, 2013, 5:45 AM


I think your points are driven home. Let's refrain from hitting below the belt 
Comrades. We all need improvements in many ways than one, all of us.

Richard
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