From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of James Cridland
On 2/26/07, Andrew Bowden <[EMAIL PROTECTED]> wrote:
> Probably even worse. Your hurting the website even
more -
> lowering the CTR [1] by registering an impression, yet
user
> has no opportunity to click.
> [1] http://en.wikipedia.org/wiki/Click_Through_Rate
Depends if you ever click ads...
Doesn't. Depends whether the ad is good enough for you to click
on.
"Ads are crap so I won't click on them ever" is a rubbish
argument. You will click on ads if they are relevant. There is a value
to the brand owner for you to see the ad even if you don't click on
them. And how do you know whether the media owner has a CPM or CPC deal
for this particular ad anyway?
Well okay, I'm still waiting for the ad that ads some value to me. And
I've been waiting a long time!
Because ultimately when I'm looking at, say, Media Guardian (for
example), I have a purpose and the purpose is to read the content. I'm
not in an information seeking mode so the ads are not of any value to
me.
On the other hand (and to contradict my earlier message), I have clicked
on sponsored links on Google because they occassionally help me find
things I want (usually when I'm trying to buy something).
I guess, if I was reading a review of something and I wanted to buy it,
I might click on an ad that was related to purchasing that item.
However personally, that activity is almost non-existant in my internet
life.
(Of course then there's the "promotions for another section of a site,
which mascarade as adverts" which are a different argument!)
