I think Jason makes a very good point in his mail below: advertising does work. This is especially true with the context based ads served by companies like Google where when you visit websites you can usually find ads that are relevant to what you are already looking at. They are just the same as going to Google and doing a search from the home page: Google serves up fairly relevant ads and links. On a regular Google search, I will normally look at the ads first rather than at the search results, especially if I am looking to buy a product or a service.
I also carry ads on some websites I run, and have got to say that the ads served to the websites are relevant and people clearly do read and respond to the ads. I am an advertiser as well through Google and am very happy with the business that the ads generate. Of course, some people refuse to click on ads and don't ever want to see them - but, from experience, I'd say that such people are in a minority. -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] Behalf Of Jason Cartwright Sent: Wednesday, February 28, 2007 9:21 AM To: backstage@lists.bbc.co.uk Subject: RE: [backstage] Ad Blocking (was: HD-DVD " how DRM was defeated") >> Doesn't. Depends whether the ad is good enough for you to click on. > Not seen one yet - doubt I ever will. Yet more proof that this list is not indicative of the general internet users (which is understandable). Adverts get clicks and people make money from it. LOTS of money - for instance Google made $1.2bn from Adsense (Google Ads on non-Google sites) last quarter. This is primarily Pay-Per-Click money, I'd imagine. Jason - Sent via the backstage.bbc.co.uk discussion group. To unsubscribe, please visit http://backstage.bbc.co.uk/archives/2005/01/mailing_list.html. Unofficial list archive: http://www.mail-archive.com/backstage@lists.bbc.co.uk/ - Sent via the backstage.bbc.co.uk discussion group. To unsubscribe, please visit http://backstage.bbc.co.uk/archives/2005/01/mailing_list.html. Unofficial list archive: http://www.mail-archive.com/backstage@lists.bbc.co.uk/
