Jason touched on that during his opening remarks at sxsw interactive 2006. Which I can't seem to find the podcast for either... He said that instead, they made Basecamp with simple features, then launched and opened the discussion to the community, the same model that Mozilla uses.
I enjoy this process more myself, as it seems to invoke interest, personal ownership, and community synergy. Sara Summers visual | interaction design 512-297-1330 [EMAIL PROTECTED] ----- Original Message ----- From: "Robert Hoekman, Jr." <[EMAIL PROTECTED]> To: "Celeste 'seele' Paul" <[EMAIL PROTECTED]> Cc: <discuss@lists.interactiondesigners.com> Sent: Wednesday, November 14, 2007 12:58 PM Subject: Re: [IxDA Discuss] Examples where personas are *not* useful > > >> I'm not sure how informed Jason Fried is of what a persona really is. > > > I can't find a URL, but I swear he said once that he used to use them and > eventually turned against them. > > "They're [personas are] artificial, abstract, and fictitious." ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help