OK - this discussion has gotten more than a bit silly. If you are the target group that you are developing for (as in 37signals), of course you do not need personas. You essentially ARE the persona... only better! This should not be taken as advice unless you (the design and development team) are the target audience for the product.
Further, personas ARE fictional. But they should be based upon research with real users and then validated. On Wednesday, November 14, 2007, at 01:27PM, "Joshua Kaufman" <[EMAIL PROTECTED]> wrote: >Jason Fried of 37signals wrote this biased but worthwhile critique of >personas not too long ago: >http://www.37signals.com/svn/posts/690-ask-37signals-personas > ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
