Hi Susie, Apologies for the delay. I just moved into a new UxD job, so things have been a bit crazy.
I am delighted to hear that you were able to bring the issue to UPA's attention, and the response has been favourable. As I commented in my first communication with UPA some time ago, I believe that just as accessibility and user centred design, localisation is something that, in order to work, should be adopted organisationally. It might sound a bit centrist but, making localisation and contextualisation part of the proposal and objective of UPA's events is a good start and can trigger the local response that seems to be still a bit timid. I believe the Localisation Industry Standards Association (LISA) http://www.lisa.org/index.html could come in handy in some intra-associational (if there is a word such as "associational") venture along with UPA in this sense. Or the Jehovah's Witnesses or the Mormons (they both have a huge know-how for localisation of printed materials!) Kind regards, Luis -----Original Message----- From: Susie Robson [mailto:[EMAIL PROTECTED] Sent: 24 January 2008 16:50 To: Luis de la Orden Morais; [EMAIL PROTECTED] Subject: RE: [IxDA Discuss] Why do crappy interfaces sell? http://www.lisa.org/index.html about this issue. Her response was: "Thank you for sharing this. It is a timely comment, since UPA is currently trying to figure out just how to be more of a Global association and not just a US based one." So, it looks like this can be considered/worked on. How can you help out? Susie Robson -----Original Message----- From: Luis de la Orden Morais [mailto:[EMAIL PROTECTED] Sent: Thursday, January 24, 2008 4:55 AM To: Susie Robson; [EMAIL PROTECTED] Subject: RE: [IxDA Discuss] Why do crappy interfaces sell? Hi Susie, I tried to get in touch with the Brasilian chapters at the time without any success. I wrote to UPA and got a reply from the Switzerland Office. In 2006, I started publishing a few articles on linguistic accessibility and content contextualisation, http://www.webalorixa.net/artigos/acessibilidade/acessibilidade-contextu aliz acao-linguistica-02.html#subcab1 , someone from one of the Brasilian chapters replied with a rather snotty email all written in capitals. UPA's Brasilian web reach still has a rather confused linguistic approach as one can see at www.wud.com.br , http://www.diamundialdausabilidade.com.br/ , nevertheless, from photos of the 2007 event in Curitiba, they seem to use Portuguese in their printed materials as I could see at http://build.exclusiveconcepts.com/WUD-Blog/wp-content/uploads/2007/12/w ud_2 007_curitiba.pdf , I am still looking for the website they put in the PDF, which to my surprise is all localised, including name of the event and motto. I do appreciate your attention and wish the best of luck to whoever deems this of interest, Best regards, Luis -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Susie Robson Sent: 23 January 2008 19:01 To: Luis de la Orden Morais; [EMAIL PROTECTED] Subject: Re: [IxDA Discuss] Why do crappy interfaces sell? Luis, Interesting. Has this been brought to anyone's attention that can make the necessary changes? I would have thought, though I could be mistaken, that each local UPA chapter had some control in how they publicize this, call it, or create a URL for it. I can check with the founder/organizer about it to see if we can work with each chapter around the world to fix this for next year. But, it sounds like there was at least public mention of the effort? Susie -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Luis de la Orden Morais Sent: Wednesday, January 23, 2008 10:34 AM To: [EMAIL PROTECTED] Subject: Re: [IxDA Discuss] Why do crappy interfaces sell? "This is why World Usability Day was started a few years ago." With all due respect Sue, I cannot see how WUD is trying to reach the public with the World Usability Day when from the start the name of the event is not consistently localised to a country's language. You know, the always Coca-Cola/Toujours Coca-Cola principle. In Brazil, UPA calls the event as World Usability Day and the newspapers call it "Dia Mundial da Usabilidade", and the same happens in every other country as well, a little bit of a wasted PR effort, in my opinion. Well, considering that the the Brasilian url for the event, wud.com.br, contains the "w", a letter which would, it weren't for the word "Watts", be completely unheard of by the great public, one can see that it is not just crappy interface design that makes its way into the world but also basic mistakes such as language, which I believe should be there even before one starts talking about accessibility. It is easy to make it difficult. Nevertheless, if by public (internationally speaking), they mean "people from a certain social status who understand English" I have no argument as to how wide the public UPA is trying to serve is. Regards, Luis ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... 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